How to increase traffic to your website

Learn how to use search engine optimisation techniques to increase web traffic – and achieve fantastic results for your website or business

Google is an increasingly powerful tool in today’s society – so much so, it has even become a verb. If you want to attract more visitors to your website, it’s essential that you know how to optimise it for Google Search. Whether you run a personal blog or a business website, this comprehensive evening course will teach you the basics of search engine optimisation (SEO) and paid search, enabling you to increase traffic to your site and boost your page rankings.

In just three hours, Kate Hamer will explain how paid search and natural search work, before teaching you key techniques that will make your web pages easier for people to find. Drawing upon her experience working for global brands such as Disney, L’Oréal and Orange, she’ll advise you how to choose the most relevant keywords to target, as well as how to analyse the performance of your web traffic.

Course content

• Why search engine optimisation (SEO) is crucial for your website or business
• How Google Adwords works
• The difference between paid search and natural/organic search
• The evolution of search – including customised results and the impact of mobile
• Key SEO techniques that you can apply to your own site
• The myths around search – what not to do
• Using SEO to boost Google page rankings and site traffic
• Monitoring and improving the performance of your search traffic
• Q&A

This course is for you if...

• You want to learn the essentials of SEO and paid search
• You’re a small business owner who wants to learn how to use search as a marketing tool
• You’re a blogger who wants to attract more readers to your site
• You’re a marketing professional who wants to learn about search, and how to use it for launches and campaigns
• You’re a web developer who wants a refresher course on search engine optimisation

You may also be interested in…

• Creating a user-friendly app: A one-day workshop
• How to write better copy

Tutor profile

Kate Hamer is a marketing and digital consultant who has worked for global brands including Orange, Unilever, Disney and L’Oréal. She is also an experienced educator, having run internal training courses for marketing, legal and store managers. Kate is passionate about search, and is on a quest to equip everyone – from bloggers to small business owners and multi-national corporations – with the information and tools they need to succeed on search engines.

Full course and returns information on the Masterclasses website