How to use social media to drive sales

Find out how social media can make a long-term difference to your sales at this evening class with marketing expert Bryony Thomas

Social media is an increasingly influential driver of consumer behaviour. Led by marketing expert Bryony Thomas, this evening seminar demonstrates how social platforms and techniques can be mapped to every step of a typical buying decision, and how this can benefit your business.

During the class, you’ll learn how to better understand consumers, and how to influence a considered buying decision by appealing to their logic – and their emotions. You’ll also find out how to keep a conversation going to nurture customers who aren’t yet ready to buy. By the end of the class, you’ll have learned how to create a strategic social media plan for platforms such as Facebook, Twitter and LinkedIn, enabling you to enhance your business’ reputation, improve customer loyalty and drive sales.

Content

• The key tasks of social media marketing
• How people buy products online
• Using social media to ensure the right people hear about your brand or products
• Mapping messaging to the different stages of a buying decision
• What to say, how to say it, and when
• Using social media to reach new audiences and deepen customer loyalty
• Developing a social media strategy for your brand
• Using Facebook, Twitter and LinkedIn to drive sales for your business
• Building a framework for integrating new social media platforms
• Q&A

Tutor profile

Bryony Thomas is a professional speaker and the award-winning author of Watertight Marketing. She worked in marketing agencies with clients such as Microsoft and Dell, before becoming a client-side director of marketing within FTSE-100 company, Experian. Since 2008, she’s been working hands-on with owner-managed businesses to establish structured marketing operations.

Testimonials

It was a very slick, professionally run course and all the staff were incredibly helpful. Thank you

Bryony is a highly engaging and credible speaker

Full course and returns information on the Masterclasses website