Infographic storytelling: A one-day workshop

Learn a new skill that will change the way you look at storytelling

If a picture is worth a thousand words, a good infographic is worth a thousand pages. As intuitive to create as it is to consume, data visualisation is a new visual language that is becoming increasingly popular. And the good news is that anyone with knowledge of storytelling, graphic design or data handling can learn with ease.

This in-depth, introductory course provides an overview of the data visualisation process, and an eye-opening initiation into its potential as a storytelling medium. You'll find out how to assemble and interpret datasets, and understand the basics of various popular visualisation techniques. You'll learn not just how to interpret a brief, but how to frame your final project for your audience to ensure the best possible outcome.

This course is for you if...

• You have to present for a living, using Powerpoint, Prezi or similar software
• You work with data and wish to learn more about turning data into something visually compelling
• You're a journalist or charity worker who wishes to learn more about telling stories with data
• You are a researcher who has to regularly brief designers and developers
• You're a designer working for a research company who wishes to learn more about information graphics and interactives

Course description

This one-day introductory course mixes theoretical instruction with exercises in sketching, storyboarding and data collection to provide a thorough grounding in the fundamental principles of data visualisation. Attendees will also produce an original infographic created to a specific brief. Topics covered on the day include:

• Introduction to the history and principles of data visualisation
• Data, story, design – the process of linking disciplines
• Understanding datasets and testing different perspectives
• Framing data for the target audience
• Maximising design for best impact, understanding and memorability
• Visualising data for different media
• Group activities to discuss example briefs, and explore solutions
• Group presentations of their visual outcomes

Tutor profile

Valentina D'Efilippo is a graphic designer with a special interest in information design. After studying industrial design in Italy, she moved to London and gained a post-graduate degree in graphic design at the London College of Communication. She has worked with a number of leading agencies contributing to award-winning campaigns for global brands and, in 2013, she published The Infographic History of the World.

Full course and returns information on the Masterclasses website