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Integrating your b2b Communications


Wednesday, October 12, 2016 from 8:30 AM to 1:05 PM (BST)

Integrating your b2b Communications

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Ticket Type Sales End Price Fee VAT Quantity
Integrating your b2b Communications: Ticket Oct 12, 2016 £185.00 £0.00 £37.00

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Event Details

For the full speaker programme, please scroll down beneath the form below.

If you have problems booking this conference, or require further information, please call on 01243 371368 or email bensmith@prmoment.com. Our offices are open 9am to 5.30pm Monday to Friday.

Due to high demand, we have to limit the number of tickets per organisation to three.

The address for this seminar is:  Instinctif, 65 Gresham Street, London, EC2V 7NQ


Registration and informal networking


Chairpersons introduction
Ben Smith, Founder PRmoment.com


Understanding your B2B markets
Kai Gait, ‎Senior Global Digital Director, GSK

  • How to understand your markets and ensure you address the communication needs of those markets
  • Understanding the links and complexities of your different markets – by product, by geography, by customer
  • Understanding the right channels to reach your customers and stakeholders
  • The need to utilise the appropriate professional social networks
  • The tools of engagement – striking a balance between push and pull

The talent required for integrated marketing
Alice Weightman, Founder, Hanson Search

  • The talent required for integrated marketing
  • Companies now want more skills for their money
  • Why you must constantly renew your skillset
  • Why organisations are taking a “Dept of Skills” approach
  • Marketers must be able to be experts on a specific part (or parts) of the digital spectrum

Going global with the ‘Integrated promise’?
Chris Talago, VP PR & Communications APAC & EMEA, Oracle

  • Disruptive channels and global integrated comms
  • Culture, scale and complexity – what hinders going global?
  • Practical learnings from multinational campaign integration
11.00am Informal networking
Understanding the buying behaviour of millennials in a B2B context
Ashish Babu, Director of Communications Europe & UK, Tata Consultancy Services
  • Why millennials = generation direct
  • How millennials work and play together and what that means for your communications
  • Why most B2B purchasing decision-making processes have changed
  • Understanding how millennials are bypassing traditional boundaries of accessing ideas and information
Preparing for the black swan
Nick Masters, Head of Online, PwC
  • Communications challenges are changing and tending to happening with unexpected speed and ferocity
  • There is an expectation on companies to react and deal with these unforeseen issues
  • How do you create a culture of flexibility and fast response within a firm?
  • What capabilities are required to deal crises in a complex media landscape?


Panel Session on Integrated B2B Marketing

Alex MacLaverty, Group MD, Europe, Hotwire
Parker Ward, Global head of digital & content, Capgemini
Caroline Coventry, Associate Director, Nelson Bostock

Marcus Sorour, General Manager & Vice President, UK, WE Worldwide
Kristina Eriksson, Head of Media Relations, The FT

1.00pm Chairperson closing remarks
1.05pm Buffet lunch and informal networking
Have questions about Integrating your b2b Communications? Contact PRmoment.com

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When & Where

Instinctif, 65 Gresham Street
United Kingdom

Wednesday, October 12, 2016 from 8:30 AM to 1:05 PM (BST)

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PRmoment.com is an online magazine for the PR sector. Our editorial looks behind the scenes of the PR industry, highlighting best practice and giving our readers an insight into the world of PR.

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Integrating your b2b Communications
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