Introduction to crowdfunding

Learn how to find investors, raise capital and publicise your startup

Reward-based crowdfunding has received a lot of attention in recent years. But if you'd rather attract serious investors – and spend less time thinking up gimmicks and less of your startup capital paying for them – equity-crowdfunding may well be your best option. This no-nonsense seminar with Ricardo Sequerra of top equity crowdfunding site Seedrs explains all about the equity crowdfunding model, which enables entrepreneurs to sell shares in their company directly to investors.

The event explains the basics of using equity crowdfunding sites to launch a startup or new product, including how to ensure you present a deal that gets you the support you need without giving away too much of your business. You'll also learn how to get publicity for your idea, how to persuade people you don't know to invest, and how to create the funding snowball effect that will give you the best chance of reaching your target.

This course is for you if...

• You're starting a business and looking for new investment streams
• You have an idea for a startup or new product and want to know if it's financially viable to launch

Course description

This large-scale seminar features Seedrs startup community builder Ricardo Sequerra explaining the advantages and mechanics of the equity crowdfunding model, including the financial, legal and logistical aspects of securing investment through crowdfunding sites. Topics covered include:

• What is equity crowdfunding?
• The pros and cons of equity crowdfunding
• The Seedrs model and how it works for businesses
• The essentials of deal structure
• Community building and publicity
• Hacks, tricks and best practice

Tutor profile

Ricardo Sequerra is the startup community builder for Seedrs, responsible for developing Seeders' new business and outreach throughout Europe.

Full course and returns information on the Masterclasses website