The complete introduction to food writing

Learn everything you need to know to create appealing food writing, from some of the best in the business

This is the ultimate skills handbook for aspiring food writers, ambitious bloggers or anyone who wants to share their passion for food with the world. A heavyweight panel of award-winning food writers have collaborated to create this comprehensive guide to writing about food – from developing a distinctive personal style to pitching your ideas to editors.

Columnist Felicity Cloake provides a crash course in writing sparkling content and irresistible recipes, as well as tips for mouth-watering food photography. Writer Andrew Webb reveals how to get the best from any interview, whether it's with a shy chef or a self-promoting proprietor. It's a recipe for success for any prospective food writer, enabling you to write and pitch with confidence, and stand out in a crowded field.

This course is for you if...

• You love cooking at home and want to start a food blog
• You're an aspiring food journalist, or a journalist in another field who wants to move into food writing
• You're a food blogger who wants to make your blog more professional
• You run a restaurant and want to write better content for your company's blog or website
• You spend most of your spare time taking pictures of food to share on Instagram, and think you might want to start a blog

Course description

This large-scale seminar features a panel of some of the biggest names in food writing. It is designed to teach attendees how to conceive, write and pitch articles relating to food. Topics covered on the day include:

• The craft of writing: structure, rhythm, language and self-editing
• How to find your style as a food writer
• The nuts and bolts of recipe writing: from selling the dish to the reader to writing a foolproof method
• Popular formats, and how to use them: features, interviews, recipes, topical pieces, and more
• Photography tips for food bloggers and recipe writers
• Interview essentials: the kit you need, researching your subject and planning an interview
• Interview technique: how to stay friendly yet objective, and how to coax shy interviewees out of their shells
• Pitching to editors: what editors want, finding a fresh angle and how to write the perfect pitch email

Tutor profile

Felicity Cloake is the author of the Guardian's How to Make the Perfect... column and three recipe books, Perfect, Perfect Too and Perfect Host. She is also a freelance journalist and food columnist for the New Statesman. In 2011, Felicity won the Guild of Food Writers Food Writer of the Year and New Media awards. You can read her writing for the Guardian here.

Andrew Webb is an award-winning food writer and journalist. His previous books include Food Britannia (winner of the Guild of Food Writers award) and The Men's Pie Manual. As well as writing for the FT and Delicious magazine, Andrew has presented episodes of The Food Programme on Radio 4 on subjects as diverse as food on a pension and the future of the cookbook. His TV work includes being interviewed about historical pies by Heston Blumenthal, and judging comfort food for UKTV's Perfect series. For more information see Andrew's website

Full course and returns information on the Masterclasses website