Are you wondering whether blogging is still relevant? The short answer is yes. In 2021, blogging is still a highly effective marketing tool, especially on a live events website. In fact, a recent study by Data Box showed that 68% of marketers find blogging more effective than they did two years ago. After all, it’s basically a form of free advertising that comes with numerous benefits. A regularly updated blog can keep an event website fresh, as well as encouraging more traffic, improving SEO, and helping you to build a large and loyal event following.
However, crafting compelling content for your blog and event website can be a challenge. So, to help get you started, we’ve compiled a list of some of our favourite event blogs. From annual music festivals to food and drink examples, use them as inspiration for your own engaging blog.
1. Annual music events
Selling out year after year, the iconic Glastonbury music festival is a success story. This is one event that really doesn’t have to worry too much about self-promotion. But that doesn’t stop the creators from regularly updating the site. The Glastonbury blog is a great example of an event blog that keeps up the momentum all year round, and does an especially good job of post-event coverage. Although the festival hasn’t been able to take place for some time, the team have posted music playlists, a virtual 2020 line-up, and details of their very own emerging talent competition.
2. Consumer and trade shows
When you’re working in an industry as exciting as weddings, it’s easy to create an engaging blog. However, The National Wedding Show‘s blog is one of the best. It grabs your attention from the off, with a prominent slider featuring the top stories. There’s a “trending” sidebar, an eye-catching category selection, and post previews boasting great imagery and bold social share buttons. This fresh design makes it more likely that readers will keep coming back for more. And before you can even dive into the blog, you’re served with a pop-up encouraging you to register for the event’s mailing list. By offering visitors the chance to win £5,000, the pop-up encourages readers to sign up with their email addresses. Offers like this are a great way to build your mailing list and reach more potential attendees for future events.
3. Charitable fundraisers
An engaging blog about an event can be a fantastic tool to keep the momentum of a fundraiser going. It can also help to attract donors in the run up to and after the event. Breast cancer awareness charity, Walk the Walk, is a fantastic example of this. This cheerful blog allows readers and volunteers to keep up with vital news from the sector, see where their donations are going, and get tips and ideas for fundraising. The blog also helps to create a sense of community by providing seasonal updates about the organisation and its events. Take inspiration from the prominent social media share buttons at the top of the page, which can help to get the word out about your cause.
4. Cultural events
The event website of the world-famous Hay Festival is a great example of how creators can keep the buzz going all year for an annual event. This blog incorporates features like Book of the Month, prizes and competitions, and interviews with literati and other notable figures to help drive traffic. The result is a treasure trove of Google-friendly content that draws the reader in, gets them interested in the subject matter, and then hits them with a call-to-action. Each call-to-action brings the visitor to a sales or registration page, which ultimately drives revenue for the festival. When creating your blog, include relevant links on every page, and direct visitors to where you want them to go.
5. Food and drink
The Foodies Festival event website and blog is organised like a well-stocked pantry: easy to access and brimming with goods. The UK’s largest celebration of food and drink hosts several different events a year and its blog contains the latest event news, health and wellbeing ideas, interviews with small business owners and chefs, and a great selection of recipes and cooking tips. With an easy-to-navigate side menu with posts organised into categories, readers can find exactly what they’re looking for. Crucially, each post ends with a banner advertising the next event on the Foodies’ calendar with a link to buy tickets. When visitors feel that they’ve received free, valuable content, they’ll be more likely to convert to paying attendees.
Bring your event blog to life
Great content comes in many shapes and sizes. So when writing articles about an event, try linking them to other forms of content marketing, such as social media posts and videos. This will help bring life and vibrancy to your blog, and is all part of creating the ultimate marketing strategy. For more inspiration, take a look at these beautiful event websites.
Ready to create your own blog? Turn your event website ideas into a reality.