Data can be an event organiser’s best friend. By utilising a good customer relationship management tool (CRM) you can collect information that will offer you unparalleled insight into your event’s performance.

Track the response to your invitations, see who’s registered, calculate revenue and check how many tickets are remaining so you can stay on top of sales.

But it doesn’t end once your event is over – a great CRM tool enables you to stay in touch with customers; seek feedback through event surveys, promote your upcoming events and track your on going relationships.

Eventbrite integrates seamlessly with many of the leading CRM systems, helping you track and manage your events alongside all your other marketing, sales, or support activities.

Let’s take a closer look at some of the most useful CRM tools you can use to super charge your event metrics.

  1. Microsoft Dynamics CRM

Microsoft Dynamics has become a popular CRM choice, mainly because of its seamless integration with all-things-Microsoft, from Outlook and Office to Sharepoint and its other business applications like Dynamics GP.

Using the Eventbrite Dynamics extension ‘Event2CRM’ you can plan, promote and track all of the key components of your events entirely within the CRM system. Send out invitations to your existing database and automatically sync new registrations. Flag up leads, track on-the-day attendance and no-shows and create post-event outreach programmes.

  1. Oracle Marketing Cloud

Oracle Marketing Cloud takes CRM a step further by integrating a complete suite of sales, service and digital marketing components. The centrepiece of Oracle’s Marketing Cloud is Eloqua, a B2B marketing automation platform.

Eloqua can be used to create landing pages, forms and email campaigns, and with the Eventbrite Eloqua app you can integrate an event registration and ticketing function. Meanwhile, all the data can be stored and managed within Eloqua.

Related: Proving event ROI with data

  1. Kindful

Kindful is a CRM system designed specifically for the charity sector that works seamlessly with third party fundraising tools, collecting valuable donor data.

It works beautifully with Eventbrite; simply install the extension and event attendees are automatically added into your Kindful database. It then tracks each unique interaction your donors have with the ticketing process and enables you to use that data to better engage them.

  1. Batchbook

Batchbook is an ideal CRM solution for small businesses, enabling you to easily build customer profiles and identify your best leads. You can also track where your customers are in the buying process and share that insight with colleagues.

Used with Eventbrite you can sync new registrations as well as import past event details, creating a searchable history of event participation by attendee or company. You can then cross-promote events to different audiences, making use of Batchbook’s integration with MailChimp to send out marketing emails.

Related: How to grow your email database (and increase ticket sales)

  1. Survmetrics

Survmetics is a survey tool with an advanced analytics engine enabling you to get the best out of your data. Features include bubblegraphs that let you visualise and understand open text responses in a single chart, and geolocation filters that allow you to make comparisons between countries and regions.

The Eventbrite Survmetrics widget lets you import all of your events into Survmetrics, where you can create beautiful surveys, choose who will receive them (speakers, delegates, exhibitors) and schedule when they should go out.

  1. Salesforce

Having pretty much invented cloud-based CRM, Salesforce is arguably the most well known application, used by more than 100,000 companies. It’s designed as an all-in-one solution offering sales, marketing and service management capabilities for businesses of all sizes.

The ‘EventbriteSync’ extension seamlessly imports data into Salesforce, and visa versa, to quickly create events associated with marketing campaigns. The app can be optimised for specific business processes with custom mapping that allows full control of data between the two platforms.

Related: 5 Great tools to help you really get to know your customers

  1. NeonCRM

Neon is a cloud CRM database specifically for non-profits. The system provides 360-degree donor tracking, with features such as ‘smart householding’, which provides an aggregate household view of combined household contributions, event activity, membership, etc.

The Eventbrite integrated solution allows you to manage the registration for your event in Eventbrite, and then immediately push that data into NeonCRM. The integration will either import your registrations as new constituents or match them to existing ones. This way when someone registers for an event you’ll know if they’re a prospect or already in your system.

Related: 7 Things the most successful event planners do every day


A great CRM system will not only enable you to organise more successful events, it can help you better manage all aspects of running your business or organisation.

If you don’t already have a CRM system in place, get started today and learn how to make the most of your biggest asset – data.

Psst… To get maximum ROI from your event marketing, don’t forget to choose a platform with Eventbrite integration! Click here for a full list.

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