To attract attendees, your event theme must be well-chosen. It doesn’t have to be outlandish, but it does have to be eye-catching.
Here’s a long list of event themes to spark your creativity – from ambitious themes for large events to those suitable for intimate affairs.
Sports Event Themes
Event theme #1: 5K run
On their own, 5k races are a classic way to engage those with a competitive spirit. But as an add-on to a conference, festival, or other big event, they can help draw new audiences with slightly different interests.
Doing it well: Gung-Ho with their inflatable obstacle courses, touring the country from Aberdeen to Southampton and making running fun again.
Event theme #2: Aerial arts
Hire aerial artists. The modern version of trapeze artists, they perform on colourful strands called ‘silks’ and fill the air with a lively, choreographed show.
Event theme #3: _____athon
Walkathon, bikeathon, bakeathon, sewathon, readathon… any kind of ‘athon’ will create a sense of community. Use your imagination and get participants involved in a goal-setting experience that will bond them to each other – and to your event.
Event theme #4: Ice skating
Rent out a skating rink for an any-season immersion into winter comfort. Don’t forget the hot chocolate with tiny little marshmallows. Event theme #5: Roller skating Nothing says ‘icebreaker’ like learning to roller skate all over again. Rent a local rink and invite participants to make fools of themselves – all in the name of good fun.
Event theme #6: Stunt show
Hire stunt artists to perform daring feats that will dazzle your audience.
Art Event Themes
Event theme #7: Aroma immersion
Smells can create strong nostalgic and emotional connections for people. Hire essential oil vendors and therapists to concoct an aromatic ambience for your event.
Event theme #8: Arts and crafts stations
DIY is all the rage right now. Set up arts and crafts stations where attendees can mix, mingle, and make.
Doing it well: Yodomo hosts regular events in London, teaching a range of crafty skills – from brush pen calligraphy and book-binding to paper chandelier-making.
Event theme #9: Art tour
Don’t have a venue? Invite your attendees on an art walk of local galleries and studio spaces. A civic cultural immersion is a powerful way to connect your event with your local business community.
Event theme #10: Digital caricatures
Hire an artist talented at drawing portraits on a tablet, and give guests the chance to have their caricature drawn for charity or profit.
Event theme #11: Interactive canvas
Build a giant interactive wall on which participants can write, draw, or graffiti via supplied tablets. Give them projects – things like “write a poem in under one minute” or “doodle a selfie.”
Event theme #12: Creator or art fair
Invite indie artists to show their work and raise money for your cause while promoting local craftsmanship. This is a great seasonal theme (think holiday market), but works any time of the year.
Doing it well: Indie Fairs is the brains behind regular design fairs in London and the Cotswolds, showcasing eclectic homeware, ceramics and other interesting pieces designed by local artisans.
Tech and Science Event Themes
Event theme #13: Augmented reality
Enlist augmented reality (AR) technology to enhance games and activities. AR technology doesn’t have to be complicated or expensive. Simple SnapChat custom geofilters are one example of how AR is achievable for all event creators.
Event theme #14: Influencer spotlight
Do you work with influencers to help spread the word about your events with their powerful social media presence? Hosting an event that spotlights an influencer is a two-for-one: it thanks them for their partnership and gets the attention of their fans and followers.
Event theme #15: Interactive games
Gamification is a compelling way to get attendees engaged. Using technology, you can orchestrate a digitally-run trivia game, for instance. Or plan a scavenger hunt with an app that provides clues.
Event theme #16: Livestream
Promise a live video of your event, and you create a few opportunities:
- An invite to participate in a powerful live event that might go viral
- A way to engage people with your brand even if they can’t make it to the physical event
- Material to post across your social media channels
Event theme #17: Throwback video arcade
Rent retro video games from any era for a video arcade that will inspire deep nostalgia for a simpler time.
Community Event Themes
Event theme #18: Animal guests
Team up with a local animal rescue centre for an ad-hoc adoption event. Cute critters get the warm and fuzzy vibes going strong. And think of all the adorable photos you can post on social media.
Event theme #19: Back in time
Choose an iconic era – the Roaring ’20s, Disco ’70s, Grungy ’90s – and invite participants to come in costume. Nostalgic throwback parties offer lots of opportunities for on-theme cocktails, music, and décor.
Event theme #20: Block party
Take your event outside and team up with local businesses for a bigger bash than you might throw on your own. The festive atmosphere and combined talents will make for a monumental party.
Event theme #21: Campfire storytelling
Take the trend of storytelling nights to the next level with a campfire-themed storytelling session. Participants are invited to gather in small groups and sound off on a theme. It’s an intimate and inspiring way to get people brainstorming and working together.
Event theme #22: Carnival
Rides, amusements, games of chance, sugary treats, and eclectic prizes – a homespun carnival can be a colourful affair. It’s impossible not to have fun, so this is a surefire way to get participants revved up.
Event theme #23: Celebrity fête
Wrangle a celebrity to be the face of your event. It doesn’t have to be Adele. Local and niche ‘celebrities‘ bring devoted followings of their own.
Event theme #24: Charity photo booth
Invite participants to donate a fee to have their photo taken in your decadent photo booth. Offer props, costumes, flattering lighting, and a professional photographer to make it worth their while.
Event theme #25: DIY adventures
Let your participants ‘design their own event’ and co-create the agenda. In this way, you draw from a huge well of knowledge and inspiration to create a dynamic, participatory good time.
Event theme #26: Community clean-up
Gather a gang of participants to tackle a community clean-up project. This is a great way to team-build while accomplishing a noble task – and getting great PR.
Event theme #27: Company house
Are you hosting an activation as part of a greater event? Build a temporary structure and call it your company’s ‘house’. The design, activities, and music all contribute to the branded experience of being in your home.
Event theme #28: Community drive
Collect items for a community in need – canned food, toys, household goods. Drives are a lovely way to bring people together with a sense of camaraderie toward a worthy goal.
Event theme #29: Dance party
Revel in an immersive, joyful dance party. Within this theme, there are so many niche ideas you can run with: a morning dance jam, all-night swing dancing, and a silent disco being just three.
Doing it well: Dance Dynamic in Hull often throw two-hour long pop-up dance classes, covering all sorts of genres – from line dancing and ballroom to choreography based on musicals like Grease and Rocky Horror.
Event theme #30: DIY music
Provide instruments and let your participants join both impromptu and guided music-making sessions. The instruments don’t have to be fancy, either. Upturned buckets and tin cans will do.
Event theme #31: Domestic safari
Host your event at a location like Edinburgh Zoo and treat your guests to an exotic experience among giraffes and rhinoceros. You can create a similar experience at any local zoo.
Event theme #32: Drive-in movie
Install a giant screen, or find a building with a big blank wall, and project a classic or cult movie. Invite participants to bring picnics, or combine this idea with a food truck round-up or another foodie event.
Event theme #33: Fashion show
Have branded t-shirts to sell? Ask members of your company leadership to model them on a makeshift catwalk – a fun way to raise funds and entertain a crowd.
Event theme #34: Festival
Bring together local businesses, musicians, artists, makers, sellers, mixologists, and chefs for a bountiful good time.
Doing it well: Sausage and Cider Fest has been taking all four corners of the UK by storm with a unique mix of bangers, craft drinks and live music.
Event theme #35: Fishbowl chat
This innovative format for panel discussions lets a circle of attendees discuss a theme. Extroverts and joiners may choose to participate, while introverts can stay outside the circle and contribute only if they feel inclined.
Event theme #36: Fortune telling
Enlist tarot card readers, clairvoyants, and vintage-style fortune-telling machines to tell your audience members’ futures.
Event theme #37: Hot air balloon rides
Contact your local hot air balloon company and give your attendees the thrill of their lifetime.
Event theme #38: Movie or TV show theme
Pick a popular or cult movie or TV show and model your event on that theme. Netflix and Secret Cinema did a bang-up job of this, putting together an immersive experience based around the world of Stranger Things.
Event theme #39: Rowdy raffle
The opposite of a silent auction (see idea #70), the rowdy raffle is a raucous good time where participants vie for the honour of purchasing desirable prizes. Those prizes can be objects of wonder, unique experiences, opportunities the participant wouldn’t otherwise have… The only limit is your imagination.
Event theme #40: Open mic
Invite audience members up on stage to tell stories, sing songs, crack jokes, or perform in other creative ways.
Event theme #41: Play dress-up
Celebrate Halloween any time of year. Invite participants to dress to a theme or to their wildest imagination.
Event theme #42: Playground
Create a playground meant for adults. Swings, slides, climbing frames, and balance beams are a fun way for grown-ups to get their stress out.
Event theme #43: Roast
Nope, not a hog roast (although that’s not a bad idea either). In this case, we’re talking a comedy roast – when you put a beloved figure on stage and let people poke fun.
Event theme #44: Slumber party
They may not sleep, but this all-night affair draws participants in their pyjamas to mix and mingle in a casual environment.
Event theme #45: Treasure hunt
Use gamification (see #15) or simple paper clues to lead groups of participants on a treasure hunt for prizes. Take it beyond your venue and make it an urban adventure – you might have participants search for local landmarks, for instance.
Event theme #46: Quiz night
Participants team up to answer trivia questions, with the winning group getting a prize. It’s a simple concept, and so much fun.
Food and Drink Event Themes
Event theme #47: Cocktail workshop
Enlist a professional mixologist to teach participants how to make speciality drinks. Invite big-brand or small-batch distillers to sponsor your event.
Event theme #48: Coffee catch-up
“Let’s talk about it over coffee.” Bring in professional baristas and their machines as the backdrop for your business, educational, or cultural conversations.
Event theme #49: Food truck round-up
This type of pop-up foodie fest is always sure to draw a crowd. You can add live music and kids’ activities to the mix to make it a fun family affair.
Event theme #50: Locavore
Craft a foodie event focused exclusively on local farmers, chefs, and vendors. Offer up a seasonal theme: Summer Bounty, Autumn Harvest, Winter Preserving, or Spring Gardening.
Event theme #51: Lunch club
Ladies Who Lunch? How about Runners Who Lunch? Or Entrepreneurs Who Lunch? Or Hobbyists Who Lunch? The variations are endless. And who doesn’t love lunch?
Event theme #52: Chocolate workshop
Enlist a chocolatier (or a suite of them) to lead participants through the timeless art of making chocolate confections.
Event theme #53: Pancake breakfast
Raise funds, raise awareness… Most importantly, raise fun with a good old-fashioned pancake breakfast.
Event theme #54: Regional cuisine
Choose another country and use it as a theme for food, drinks, entertainment, education, and more.
Event theme #55: Retro dinner
Invite guests to bring dishes (and dress up) with a nostalgic theme. The ’50s works well for this, with its vintage dishware, colourful jelly, and endless casseroles.
Event theme #56: Tea party
Plan a polished affair with real leaf tea, delicate finger sandwiches, and pinkie fingers lifted as participants sip daintily from fine china.
Event theme #57: Cook-off
Whether it’s baked goods or chilli con carne, invite your guests of honour to contribute their best culinary efforts in the name of good-natured rivalry.
Sophisticated Event Themes
Event theme #58: Garden party
Croquet, giant chess, badminton – fancy, old-fashioned garden games inspire people to dress up and be on their best behaviour.
Event theme #59: Global citizen
Orchestrate a festival, fair, or market featuring goods and foods from all over the world. Invite people from different cultures who live in your community to showcase their favourite dishes, dances, and other cultural traditions.
Event theme #60: Honour a special guest
Organise a fête that puts the spotlight on a special someone within your team or community while also honouring the audience with good food and entertainment.
Event theme #61: Lightning speed
Speed-dating, speed-networking, speed-storytelling – there are many variations on the ‘do it fast’ theme. They all share one thing in common: an exciting, invigorating vibe.
Event theme #62: Masquerade ball
Participants come wearing masks and ornate costumes. A throwback to another era where music and dancing went on late into the night at such elegant parties.
Event theme #63: Meet the expert
Hand the microphone to someone participants are eager to hear from in a relevant or unique field. This dynamic meeting format gives audience members the opportunity to ask questions and hobnob with heroes.
Event theme #64: Outdoor ballet
Enlist a local ballet company for a unique performance at a nearby farm, park, or other outdoor space. Choreograph to a seasonal theme and bring in food trucks or other vendors to keep the audience fed and happy.
Event theme #65: Cruise
Rent a trusty ship and cruise around your local body of water with a rapt captive audience. Whether it’s a dinner cruise, cocktail cruise, or simply a cruise-cruise, event-goers will be bonded together afloat on the water.
Event theme #66: Pop-up shop
Pop-up shops have become so trendy that they’re really just the norm now. Create a new spot in a temporary structure (or rented local space) designed to showcase your product, experience, or brand. Team up with others, and you have a pop-up market.
Event theme #67: Q&A
Give your audience an opportunity to ask questions about your brand, products, services, thought leadership, and more. Set up a panel of in-house experts the public doesn’t usually have access to.
Event theme #68: Roundtable
A roundtable discussion is an opportunity to workshop an idea or break through on a sticking point. Typically, participants agree on a topic to discuss and deliberate. A moderator makes sure everyone gets their say.
Event theme #69: Secret location
Build buzz for your event by refusing to disclose the location until the last minute, when only those who hold tickets will find out where to go. This type of super-exclusive party is irresistible to those who love to be part of cool new things.
Event theme #70: Silent auction
The opposite of a rowdy raffle or regular auction, a silent auction is a dignified, low-pressure affair. Participants cruise the room at their own speed and discreetly place bids on items they like.
Event theme #71: Silent event
Attendees don headphones so they can hear the music, seminar, workshop, you name it. The general vibe is very relaxed, so this can be an innovative way to host a big event in a small space.
Event theme #72: Wellness fair
Curate an event that brings in wellness practitioners, products, and other such brands. Participants come to learn how they can better take care of themselves. Who doesn’t want to feel good?
Once you’ve picked a theme, it’s time to convert it into a successful event. Find out how in How to Craft the Ultimate Event Experience.