4 Simple, Data-Backed Tips to Increase Your Ticket Sales on Eventbrite
Would you like to increase you ticket sales and spend no additional money? It sounds good, doesn’t it?
Well, we crunched the numbers across our platform to better understand some of the common best practices used by events that convert more of their traffic into paid ticket sales.
And the results are in, so read on to learn 4 really simple ways that should help you to increase ticket sales without spending a penny more.
- Include an address in field one
Of all the factors that can impact ticket sales on your Eventbrite page, we’ve found this has the biggest effect.
By filling out Address Field 1 you can increase your sales conversion rates, and therefore your ticket sales, by an average of 67%!
And, if you’d like another little bump, ticking the ‘show map on event page’ to include a map can bump up your sales another 2% on average. That’s 2 more ticket sales for every 100 visits – not bad for just ticking a box!
- Add your organiser info
People tend to buy from those they trust, and there’s no better way to increase trust than by telling your potential attendees a little bit about yourself. Who you are, what do you do, why do you organise events, how can they contact you?
It can be as simple as that.
The results speak for themselves, with events that include organiser information enjoying an average of 29% better conversion rate!
It only takes a few minutes to complete on the ‘event creation’ or ‘edit’ tabs of your event management page.
Then it tells the world who you are!
- Non-default background colour
Events that take the time to customise their pages – even just a little bit – can really enjoy some significant rewards.
We’ve found that those with a non-default background colour average 11% better conversion rate than those who stick to the default option.
Of course there’s nothing wrong with the default, but lots of factors could be at play here, from a closer alignment to your brand, to the subtle but powerful psychological effects of colour.
If you’d like to change your background, it couldn’t be simpler! Just hit the ‘design’ tab and choose a new theme or design your own!
- Be brief
Across all the events on our platform, the median length of an event name is 40 characters, and the median description length is 2000 characters.
What we also found was that on average those with event names and descriptions shorter than the median have higher sales conversions.
This could be due to the shorter attention span and busy lives of your potential attendees, or the fact people scan web copy and make a decision extremely quickly (sometimes in under 2 seconds).
So to help your conversions and for increased sales, see if you can keep your copy as concise and impactful as possible while still providing relevant details to your attendees.
Important to consider
Although the data and suggestions presented above may help you increase your ticket sales (and of course we hope that they do), it’s really important to note the limitations of data too.
We cater to a huge variety of different event types and sizes from music festivals with tens of thousands of fans to local book clubs with a dozen attendees; and we help sell tickets to events across the globe.
Therefore what works for one event won’t necessarily work for the other because of those big differences.
So we would suggest you don’t take the above suggestions as golden rules, but rather as a starting point to test if they will work for your event. Try them out, see if they make a positive difference, and if they don’t, keep testing new things until you hit a formula that works for you! In fact, if you find you have very different results, please share them with us in the comments so other organisers can learn from you!
Summary
On average, an event page that clearly answers the following questions…
- WHERE is the event happening?
- WHO is organising the event?
- WHAT is the event about (without being too verbose)?
- Did the organiser put effort into event page and make it look UNIQUE?
…will do a lot better than a page that doesn’t answer all, or most, of those.
Could answering those questions help increase your ticket sales today? Why not give it a go! Let us know what tactics work best for you in the comments section below.