The Ultimate Guide to Content Marketing for Events
Content marketing is no longer a nice-to-have. It has revolutionised how brands speak to their customers and should form an integral part of your marketing mix. Successful brands don’t just speak to their customers because they have something to sell, they also want to inform and inspire them.
Whether you’re organising a cultural event, a music festival or a foodie fiesta, you need to focus on the key interests of your target audience and keep them coming back for more. In this guide, we’re going back to basics to show you how to build a customer-centric, relevant and documented content marketing strategy to help you drive more meaningful conversations with both loyal followers and prospective attendees.
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Core Principles of Content Marketing
WHY? Define your Purpose and Goals
WHO? Your Target Audience
WHAT? Your Brand Story