How to Price Your Event

Whether you’re a one-night pop-up restaurant or a week-long beer festival, you’re not the only event of your kind. The event space is increasingly crowded across genres, and it’s easier than ever for event-goers to find new, competing events — at a competitive price. Charge too much, and people won’t click “Buy”, charge too little, and you run the risk of making a loss. Either way, you end up losing attendees and/or money.

So how do you create a pricing strategy that keeps attendees coming back year after year and generates the profit you need to grow your team and your business? Download our guide to find out what you need to know to sell out your event — at the exact price attendees are willing to pay.

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