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Micro-Influencer Marketing for Consumer Events: A Complete Strategy

If you’re looking for a way to maximise the potential of your marketing budget, then micro-influencers may be the answer. For the price of a VIP pass or access to an exclusive party, micro-influencers can help you reach a targeted audience in a specific niche or even geographic location.  

And with micro-influencers providing the ultimate in authenticity, as well as a 6.7 times greater efficiency per engagement than large-scale influencers, you’ll find it easier than ever to move your target consumer from potential to actual attendee.

So forget those expensive celebrity endorsements. With 92% of consumers trusting an influencer more than an advertisement or traditional celebrity endorsement, allow micro-influencers to tell stories about your consumer event that will turn their followers into your fans.  

In this guide, you’ll learn: 

  • About the power of a micro-influencer marketing strategy and the reasons to use one
  • How to build a micro-influencer marketing strategy for your consumer event or festival
  • How to measure the impact of micro-influencers on your event

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