The New Rules of Selling Tickets Online

With each advancement in event ticketing and registration technology, the distance between event discovery – the moment someone first hears about your event – and purchase grows smaller and smaller. Consider how much the events industry has changed in recent history. Instead of camping outside the box office for tickets, today’s event-goer can hit the “Buy Tickets” button on your event website while camping in the great outdoors. It almost seems we’ve reached the peak of convenience. But we haven’t.

The next step in event ticketing and registration finally closes the gap between event discovery and purchase and, for the first time, makes it easier for events to find their audience. Imagine: instead of convincing people to come to your event website or paying countless sums of money to reach buyers who aren’t interested, event goers can discover your event while browsing their favourite mobile app and purchase a ticket or registration without ever leaving.

Our guide covers what this next technological step means for your event promotions and why those who don’t adapt their strategy will miss the opportunity to double ticket and registration sales. Enter your details to download the full ebook.