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The Power of Personas: Promote Your Event to the Right Audience

“Content personas are so often overlooked or stuck in a strategy deck no one looks at. Your team should know them off by heart and understand that if they don’t, they’re just creating content for content’s sake” – Claire Austin, Content Marketing Evangelist at LinkedIn.

It is important to publish new content to keep your channels up to date – but without a strategy, the content won’t stick.

One of the key steps of any content marketing strategy is identifying your audience and then tailoring your communications to engage them. In fact, 52% of consumers are likely to switch brands if a company doesn’t personalise communications to them.

As part of our Ultimate Guide to Content Marketing for Events, we look into the power and importance of personas in more detail, giving a snapshot of some typical attendees, including where to find them and how best to speak to them when promoting your event.

In this infographic, we break down the process for you. Enter your details to find out:

  • What are personas?
  • Why are they important?
  • How do you conduct persona research?
  • How do you build a persona?

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