Securing ROI From Your Mobile Event App

Mobile event apps are practically a requirement for sophisticated conferences and corporate events. They help attendees feel confident, connected, and informed at your event. Not offering one — or offering a substandard solution — can make your event appear amateur, unpolished, or low-tech. Unfortunately, mobile event apps can require a significant investment.

Depending on your event and the number of attendees, event apps can cost tens of thousands of pounds. If you’re considering an investment in a mobile event app (or have had challenges with an event app in the past), find out what other industry pros have to say.

In this guide, experts weigh in on the strategies your team can use to get a record-breaking return on your investment. What you’ll learn:

• How a poor app experience puts your event’s brand and credibility at risk

• How to spend less (or next to nothing) on a better app

• How to transform passive, unsatisfied attendees into engaged advocates for your event