The Ultimate Way to Reduce No-Shows at Free Events
“Free” is a powerful word, especially for an event. A free event invites anyone available to attend. But when an attendee hasn’t paid out cash for their ticket, their commitment can be low.
The reason? Psychology. When deciding to show up to an event, ticket holders will consider their investment. If the event is free, it is much easier for ticket holders to change their minds. The higher the perceived value of their tickets, the more likely they are to show up. This is why the no-show rate for free events can be as high as 50%.
However, it doesn’t have to be this way. In fact, if you’re open to a new approach, there’s an easy way to reduce the no-show rate at your free events: offer a paid ticket option.
In this tip sheet, you’ll learn how charging even a small fee for tickets, or a paid ticket option can increase the likelihood of your ticket holders showing up. You’ll also learn why it’s not as hard as you may think to charge for a free event. Just enter your details to download.