How To Decide When To Launch Your Event

“Creative Commons The early bird gets the worm” by Sheila Sund is licensed under CC BY 2.0.

Knowing when is the best time to start promoting your event and selling ticket is a bit like the proverbial chicken and egg situation. You don’t want to start selling tickets before you’ve confirmed the venue and line up, but at the same time you need the cashflow to make it all happen.

We are often asked when is the ideal time to launch an event in order to ensure maximum ticket sales, while mitigating risk. Having conducted research across the Eventbrite platform, and looked at the sales results from a large cross section of events, we have discovered that launching early offers a number of benefits.

We included in the study events which published their Eventbrite event page before programme details, such as speakers and timings, had been finalised and found this did not have a negative effect.

In fact, because Google favours frequently updated web pages, these events enjoyed higher search rankings and subsequently were discovered by more people through search.

Other benefits of publishing your event page early include more social media shares and the ability to use data more effectively. Because Eventbrite offers detailed analytics and reporting, planners can gain insight into buying trends and the demographic of their customer. This enables them to tailor their marketing accordingly.

Starting sooner rather than later with ticket sales also gives you an idea of the appetite for your event and helps you predict ticket sales. This means you can more accurately forecast requirements like catering and staffing, saving you both money and headaches on the day.

To read more about our research and get more details on when to launch your event, download our ‘4 Benefits of Launching Your Event Page Early’, where it explains exactly why a generous lead-time jumpstarts ticket sales.

Download now!