While event marketing has gone largely digital these days, ‘old fashioned’ offline techniques can still be surprisingly effective.
One such technique is the traditional event flyer. A well-designed flyer can capture the attention and provides a physical take-home reminder for the recipient. It’s a chance to really exercise your creativity and bring your event to life, with all its colour, character and quirks, in one beautiful A5 package.
For some design inspiration we turned to Behance, a platform that graphic designers from around the world use to showcase their work. As well as taking ideas from their breathtaking designs you can also contact the designers directly to create graphics for your event. Here are 25 of our favourite event flyer designs.
This comic book style illustration in candy colours by Brazilian designer Vinicius Gut is bound to appeal to the skater boys and girls who love pop punk music.
In this example by Hamburg-based villa studio just one colour is used to great effect to promote a design festival.
A negative image, with its inverted colours has a stunning impact on this flyer for a club night by Tu Vieja in Argentina.
A folksy pen and ink illustration, complete with medieval style font sets the scene for this theatrical event. Design by Simon Væth, Denmark.
A stylistic image which plays with proportions adds humour to this flyer for a DJ night by ruworks in Spain.
This flyer has a high-impact design, but also requires you to look carefully to see what it’s all about (it’s a performance by Jon Hopkins). Flyer designed by Rokas Sutkaitis of Lithuania.
This design for the Winterhilife Exhibition by Swiss designer Orfeo Lanz looks like shattered ice and creates a great visual effect.
Argentinean designer Nicolas Anizetti hand-illustrated this funky spaceman for a dubstep/rock party.
This flyer by Marco Heredia in the US is designed to look like it was printed in Mexico circa 1950, complete with creases, stains and handwritten scribbles.
This flyer utilises one image repeated and plays with hues to create visual interest. Design by Leei Sergi of Argentina.
This pretty design for a songwriters festival plays with both background and overlay graphics to give the flyer different dimensions. Design by Kärt Einasto of Estonia.
All the fun of the fair is relayed in this charming flyer for a circus show. The main font appears theatrically illuminated, while on the reverse viewers get a glimpse through the stage curtains. Design by Joanne Poon, Malaysia.
The two designs for club flyers below, by Swiss designer Janine Peter, prove how effective a ‘home made’ look can also be. Flyer one looks like it has been daubed by hand on pocket-folded paper, while flyer two appears to be made from cuttings stuck scrapbook style. It gives a feeling of authenticity and a ‘from the street’ vibe to the events.
Ukrainian designer Goooood Company uses an eye-popping colour clash to make this reggae night flyer unmissable.
This highly detailed, humorous hand-drawn illustration uses a small palette of pastel colours to create an image that is both ugly and pretty. Design by Freak City, France.
This flyer for an electronic music festival by London-based Maurizio Pagnozzi uses geometric shapes and subtly shaded linear patterns to create a design that confuses the eye.
The early 90s design elements of this flyer combined with the use of the subject’s t-shirt to display the names of the acts works brilliantly. Design by Diego Diapolo, Argentina.
This flyer for the Mondopolitani Art Festival in Puglia, Italy utilises contrasting blocks of colour, patterns and shapes to grab the eye. Design by Claudia Alexandrino, Italy.
This foldout flyer for a trance festival is extremely busy and chaotic, requiring the viewer to pay close attention. This sort of erratic design wouldn’t work for everything but is used to great effect by Agustín Guerrero of Argentina.
According to designer Anonymous of Singapore, this flyer poses the question ‘is it art or design?’ using monochrome patterns that create visual illusions.
This design for a theatre flyer uses textures such as leather, wood and brass to create a collage with a three dimensional appearance. Design by Aleš Brce, Italy.
Another striking monochromatic design, densely illustrated so from a distance it appears like a floral pattern, but look close and there’s a LOT going on! By Aistė Vyšniauskaitė, Lithuania.
This series of flyer designs for a club look like abstract shapes and colours, until you realise you’re actually close up on some of the world’s most recognisable brand logos. Can you name them all? Design by Carlos Sanchez, Spain.
This flyer by Emilio Chipotles of Mexico is for a fancy dress party with a psychedelic theme and the accompanying eccentric imagery is designed to inspire some crazy creativity, complete with a mish mash of bright colours.
While event flyers exist to serve a function, it doesn’t mean they can’t be packed full of creativity that shows off your event’s unique personality. Why not create your own event flyers to show that your event is worth looking at (and attending)? Find out everything you need to know to get started in our complete guide to event flyers.