We process hundreds of thousands of event searches on Eventbrite every week. Today, we are taking a deep dive into which events UK consumers have searched for over the past seven days (Friday, September 12 to Friday, September 18).

Outdoor Cinema

Across the whole of the UK, the most widely searched for event type was the outdoor cinema, which accounted for 24% of all searches. Outdoor cinemas seem to be especially popular with residents of Birmingham, with over 70% of Brummies searching for them.

Halloween

As Halloween approaches, people are turning to Eventbrite for inspiration: 11% of all UK-wide searches on the platform were related to the spooky season. Manchester seems to be a Halloween hotspot: 36% of all searches for events in the city were for Halloween parties, haunted houses, ghost tours, etc. making it the #1 search locally. 

London: Dating and dance parties

London, as usual, looks quite a bit different from the rest of the country. Dating events are topping the search charts here, with 13% of all searches for events in London, closely followed by dance parties, making up 12% of all searches for events in London. For the record: we will not hesitate to remove events from our platform which blatantly breach government guidelines.

All top-5 searches

UK Overall

Outdoor cinema 24%

Halloween 11%

Car show 3%

Dance party 3%

Dating 2%

London

Dating 13%

Dance party 12%

Outdoor concert 10%

Drag show 8%

Halloween 7%

Birmingham

Outdoor cinema 71%

Halloween 6%

Dance party 3%

DIY workshop 3%

Brunch 3%

Manchester

Halloween 36%

DIY workshop 14%

Drag 9%

Outdoor cinema 4%

Car shows 3%

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