Getting your event in front of the right audience on Facebook is challenging for even the most experienced teams. Facebook continually changes its algorithms in order to surface only the most relevant content to the newsfeeds of its users.
If you want to sell more tickets and improve your ROI, targeting the right audience is key. In fact, good targeting increases your number of conversions and reduces the amount you spend.
So, how can you find your target customers on Facebook and get your ads in front of them successfully? With something Facebook calls “audiences.”
Access our tip-sheet below for a breakdown of everything you need to know about strategic audience targeting on Facebook.