How Arts and Cultural Organisations Can Streamline Processes and Increase Attendance

arts & culture

We work with and hear from a lot of event organisers on a daily basis and there seems to be a common theme of what each organiser wants to achieve, both from their ticketing partnership and for their event. The two questions are quite often:

  1. How can I sell more tickets or increase attendance at my events?
  2. How can I make my everyday processes simpler in order to save time, money, and be more efficient?

These are both great questions to ask your current ticketing partner and at Eventbrite, we work tirelessly to ensure both our product offering and services are concentrated on answering these questions for organisers of Cultural & Arts events. So let’s take a look at some of the solutions we have on offer to ensure you’re increasing attendance at your events, whilst saving time and resources in the process.

Eventbrite Integrations

We understand that using too many systems for your event can cause a lot of unnecessary leg work and often uses up valuable resources that could be better used in promoting your event or confirming new content for future events. That’s why at Eventbrite, we have an open API platform whereby over 130+ best-in-class partners are able to connect with our ticketing platform so that you can freely share data between systems without the need for manual uploads/downloads. Two of these integrations that are currently helping many Cultural and Arts Organisations are Importacular for Raiser’s Edge and MailChimp.

We understand that a lot of non-profit organisations use Raiser’s Edge as their primary membership and CRM system which makes perfect sense given it’s the best on offer. Likewise for MailChimp, where emailing your members or ticket buyers is extremely easy not to mention aesthetically pleasing with all of the great templates that this best-in-class email provider offers. The good news is this, if you use Eventbrite for your ticketing or registration, you can connect directly with both of these providers and share your customer data collected from Eventbrite freely between all three systems. Say goodbye to manual uploads and duplicate data and get back to focusing on running successful events.

Sell tickets via your most popular channels

There is often a lot of marketing budget allocated to unnecessary expenditure through online ads, print ads or email placements that seem like the only option to get the word out about your event or exhibition. Wouldn’t it be great if you could sell tickets directly to what is likely one of your biggest online audiences, your Facebook community?

Well, we’re happy to inform you that organisers using Eventbrite can now sell tickets directly through Facebook without the ticket buyer ever having to leave the app. This is a great way to convert your Facebook likes into actual attendees and you can do so very easily with a simple post to your followers. In fact, we’ve seen over 2x more people getting tickets when they’re available directly on Facebook. Only Eventbrite is offering this official integration with Facebook in the UK so if you’d like to take advantage of this great integration, you’re in the right place.

Reporting tools

Cultural & Arts Organisations have found Eventbrite real time reports extremely useful, not only for getting insight into who is coming to their exhibitions (or events) and where they are travelling from but also for understanding who of their attendees would be interested in a membership with their organisation. With Eventbrite’s reporting tools, you can easily track how often a particular customer attends your events and when they reach a certain threshold, you can get in touch and see if a membership would be of interest.

Our team are constantly advising event organisers on how to use the data at their fingertips as you can really see great increases in ROI when the data is applied correctly. Hear more from one of our Senior Account Managers on how data can be used to increase sales.

Scaling your business

It sounds a little too good to be true but the Eventbrite platform really can cater for events of all shapes and sizes. Whether you’re offering paid or free tickets, host multiple events per month, or hone in on one big event per year, our platform and support network has been developed to offer you the appropriate functionality and services to help you achieve your goals.

Whether it’s helping the Sony World Photography Awards increase conversion by 45%, or providing a 17% increase in sales for The Royal Institution through Eventbrite’s free promotional tools alone, we are very excited to connect with more Cultural & Arts Organisations to help grow your events whilst you remain in control, calling the shots.

If you’d like to learn more about how Eventbrite can help your organisation, contact us today to speak with one of our event experts.


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Mark Kelliher

I’m a well traveled New Zealander with a passion for music events and love sharing my knowledge of the music business. I’m also the Product Marketing Manager for Eventbrite UK.