Promoting a Christmas party? With creative content, you can double your Instagram likes – and your event ticket sales.

We’ve trawled Instagram for the top performing Christmas posts to show you the kind of festive content that will get people tapping that ‘like’ button.

And, as an added gift to you, we’ve listed the most popular Christmas holiday hashtags!

Add festive hashtags to your posts to help them gain visibility and ramp up the excitement in anticipation of your event. When the day of your Christmas party comes around, having already given thought to all the key photo opportunities, you can encourage guests to snap and share, giving you a sackful of crowd-sourced, on-the-night social coverage.

Let’s get started!


A stunning Christmas tree will get you all the likes. This one has 10k.


Recreate a traditional Christmas street scene for 4.6k likes.


A festive slogan picked out in LED lettering is an irresistible photo op. 4k likes.


Dress up in terrible Christmas jumpers or something sexier. 1.3k likes.


This red, white and green colour scheme is a winner with 18.5k likes.


Nothing says Christmas like a festive coffee cup. 6.4k likes.


Decorating with natural foliage makes for great photos. 2.4k likes.


Gingerbread men and candy canes let viewers taste your event with their eyes. 3.2k likes.


A costume character spreads festive cheer. 1.3k


A model village or nativity provides a great focal point. 1.4k likes.


Everyone loves an outdoor ice rink. This one has racked up 19.2k likes.


An open fire will warm their hearts. 1.4k likes.


Making sure your event sounds festive is as important as looking festive. The Nutcracker March has 5.3k views.


Your event’s location is part of its story. 1.2k likes.


Keep it merry and bright for 1.7k likes.


Festive themed desserts are just begging to be shared. This one has a tasty 23k likes.


Snowglobe biscuits are a perfect take home treat. This video has 130k views.


Instagram was made for festive dogs. Invite one to your party (maybe not a real one) for 8.6k likes.


Winter is coming… anything Game of Thrones themed will earn likes. 7.1k likes.


A bauble wall is a beautiful backdrop for selfies. 2.5k likes.


Lanterns make us feel all Dickensian. 1.8k likes.


Go contemporary with your tree design for 2.7k likes.


Create a Christmas market with food and craft stalls. 32.1k likes.


These meringue snowmen have melted hearts. 3.7k likes.


Fairy lights are always magical. 2.5 likes.


Christmas is about sharing, so don’t be shy about showing off all the festive delights your party has in store. From cocktails and canapes to baubles and bows, there’s bound to be more Instagramable elements than you think!

Don’t forget to use your own event hashtag and add a ‘Get Tickets’ button to your Instagram profile. This means fans who like what they see can buy tickets with a click.

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