Mums deserve a day off more than anybody. After all, they work 24/7, 365 days a year! That’s why it’s worth going big on Mother’s Day.

Almost a third of people are now keen to give their mums the gift of an experience on Mother’s Day rather than more “stuff” — and last year, consumers spent an average of £200 per person treating their mums.

As an event organiser, that puts you in an amazing position to give your community a unique Mother’s Day experience to share with the most important women in their lives. 

To help you get started, we’ve created this guide with 60 Mother’s Day event ideas, including ways to promote your Mother’s Day experiences using Eventbrite’s advanced features.

Mother’s Day Event Ideas by Category

Fun things to do on Mother’s Day

Crafty Mother’s Day event ideas

Community Mother’s Day event ideas

Resident Mother’s Day event ideas

Virtual Mother’s Day event ideas for special experiences

Mother’s Day online workshop ideas

Mother’s Day event promotion ideas

Workshop attendees paint glass bowls

Fun things to do on Mother’s Day

Mums definitely deserve the chance to let their hair down and have a bit of fun — here’s a few of our favourite ideas for fun Mother’s Day activities to get you thinking.

1. Cooking or baking masterclass

A cooking or baking demonstration gives guests the chance to learn new recipes and sample the results.

Although this works great as a series of intimate events, you can scale your cooking class up to be a larger event, like Eatly did. Their Mother’s Day Cooking Class include wine pairings to complement each dish that guests create with their mums.

To scale this idea up for an even larger event, you could host a virtual class or set up a microphone and broadcast it onto some monitors to accommodate a big group in your event space.

2. Afternoon tea

Afternoon tea is the perfect treat. But sometimes the day calls for wine. If the mums you’re catering to prefer some bubbly, why not serve your sandwiches and scones with a glass of prosecco instead? And don’t forget to entertain with your “tea.”

Hire an outdoor event space and take guests out into the wonderful May weather. That’s what Haddo House has lined up for their Mothers Day Afternoon tea event — and it looks like the perfect setting to sip the day away.

They even hired a classical flautist, which is the perfect way to add a bit of class to your event.

3. Mother’s Day brunch

What’s better than brunch? The bottomless kind, of course!

For some tasty inspiration, look no further than The Mums Club and their Mother’s Day Brunch. Not only did they have the ultimate breakfast menu, but they’re also extending the invitation to expectant mums too.

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4. Pop-up shops and displays

Pop-up shops are fun things to do on Mother’s Day and they allow businesses to tempt your guests by showcasing their products. Local shops selling clothes, jewellery, and crafts all work well here.

Want to see how it’s done the right way? Check out organiser My Pop Up Events and their Purchase Gems For Mother’s Day Indoor Pop Up Market in West Norwood . This market included a cool range of stalls so your guests could bring their mums for a great day out and support local artisans by purchasing amazing, hand-made gifts.

5. Wine tasting

Wine-tasting events lend themselves to Mother’s Day. After all, who needs a blissful sip of wine more than a mum?

Differentiate your Mother’s Day tasting by applying unique event themes. For example, Fortnum & Mason turned their Mother’s Day Tasting with Fortnum’s Wines & Spirits Team into a luxurious day with some of the best wines and spirits on the UK market. 

6. Cocktail class

Dust off those cocktail shakers! Invite a mixologist to teach your guests the latest cocktail recipes.

The world of cocktails is pretty big, so you might want your event to focus on one spirit or make a weekend of it. That’s what Woods Spirit Co did for their back-to-back Mother’s Day Cocktail Classes. With a lesson from master mixologists, tasty drinks, and ingredients all included — that’s how you make any gin-loving mum happy.

7. Mother’s Day networking event

Mums are absolute bosses in every sense of the word, and some prefer a business-themed day to a spa treatment. There are lots of mums who’d love to meet up to network and develop new skills.

For lessons in best practice, check out the amazing Mother’s Day brunch with a difference event that Limin’ Southbank organised last year. With a three course meal, breakout sessions, and a sax player, this is a very different way to spend Mother’s Day — and we’re here for it.

8. Mother’s Day comedy show

Mums always need a laugh — which is why a comedy show is the perfect Mother’s Day event for a crowd of any size.

To keep guests on the edge of their seats, turn your event into an edgy improv show like Mr Alpo staged as part of their Comedy Warehouse | MOTHERS DAY SPECIAL

9. Pamper session

Mums deserve some downtime, and who doesn’t enjoy some pampering? 

Work with local businesses to provide a day of pampering treats such as pedicures, manicures, or massages. 

That’s what LUSH Cribbs Causeway did for their Mother’s Day Pamper Session. But they’ve levelled up their pamper session by bringing in extras like complimentary product demonstrations, and even freebies — and you know everything is kind to our planet when working with LUSH.

10. Mother’s Day cultural showcase

Celebrate different cultures and their unique ways of honouring motherhood. 

A cool way to celebrate might be to focus your showcase on foods from around the world. For example, you could host a 10-course meal where each dish treats your guests to a different cuisine. 

Alternatively, you could focus on just one culture like Ignite Concerts York’s upcoming Celtic Cultural Showcase.

Either way, this is a fun thing to do on Mother’s Day and a wonderful way to celebrate the diversity of motherhood and can provide an educational and immersive experience for attendees of all ages.

11. Dance workshop or festival

Teach mums some new moves (and have a few giggles) with the help of an instructor and a local venue.

Take a look at how the Mez Lounge did it for their Mother’s Day Lunch & Dance with complimentary drinks and DJ Ronny who made sure to keep the dance floor rocking. 

12. Mother’s Day karaoke

Allow mums to take centre stage — whether in person or at home. An old-fashioned sing-along is a crowd-pleaser, too.

You can even combine your karaoke session with something artsy. For example, Paint Your Blessings: Events fused karaoke with a painting class, bottomless drinks, and a seafood brunch with their Mother’s Day Sing Karaoke N’ Paint event.

13. Mother’s Day cruise

Want to give mums the ultimate lazy day? A slow cruise down the river is just the ticket.

You could make your Mother’s Day cruise relaxing and educational — or turn it into a party boat. Just choose somewhere with stunning views!

Breathless Destination offers mums the chance to embrace the relaxing cruise lifestyle at their Mother’s Day Cruise event.

14. Art exhibition

One work of art can speak 1,000 words — so why not host an art exhibition focusing on parenthood or caregiving?

Create a themed exhibition, or combine your Mother’s Day art show with an afternoon tea like Flamboyan Community Association did for carnivals, but make it parenthood-focused. Vintage China, traditional English tea, and works of some of the area’s best artists? Any culture-loving mum will love that.

15. Mother’s Day boat tour

We’re not talking about a booze cruise or a party boat this time. Instead, host a boating event that’s a bit more active to give mums the chance to explore the local waters at their own pace.

For example, take a look at Stacked Adventures and their upcoming Mother’s Day Kayaking Tour event. This guided tour of the area places mums alongside their kids in double kayaks for a day away from the hustle and bustle — and mums won’t need a babysitter!

Three women at a sip and paint event

Crafty Mother’s Day event ideas

Create something together for a special experience. Here are some ideas to help you get crafty for your next Mother’s Day event.

16. Floral workshop

Everything is in bloom in March, which makes a floral workshop the perfect option for a fun event around Mother’s Day.

Immerse mums and families in the sights and smells of beautiful plants like the Mother’s Day Floral Workshop does. Their workshops combine flower arranging with the expertise of local florists and the social vibes of flower-loving mums — everything a nature-loving mum deserves.

17. Gardening masterclass

Organise a gardening masterclass with an expert on hand or at a garden centre to give mums useful tips and advice. Try collaborating with a local bar or restaurant to add amazing catering to your gardening event. 

That’s what Gardening Lady Denise Hay did for their Mother’s Day Event. By combining the gardening know-how of wreath-making and the beautiful gift of an experience, this gardening event was a success. 

18. Pottery class

Pottery painting is a lovely way to involve the whole family, and the ticket price can include decorating an item of pottery that guests can take home.

Want to get people chatting and loosen up guests at your pottery class? Add cocktails. 

Asha Johal – Ambience Arts Events’s Mother Day- I Love you, Pottery Workshop went the extra mile with some amazing drinks for their crafty class.

19. Mother’s Day art and craft fair

Host a grand art and craft fair for local artists and craftsmen to showcase their work. Include workshops on different art forms, live art demonstrations, and spaces for children to create Mother’s Day gifts. 

This can be a blend of a cultural and shopping experience for the whole family. For lessons in best practice, take a look at Suzanne Asphall’s Art, Design & Craft fair . With vendor stalls from small businesses, unique crafts, and food trucks, this craft fair has got it all.

20. Sip and paint class

Need we say more? Sip-and-paint classes make the perfect Mother’s Day event for those mums and families who like to get creative and have some fun while enjoying the finer things.

To see how it’s done the right way, check out Paint & Party UK and their Paint & Party UK: Mother’s Day Wine Glass Painting SLATER STREET. There’s wine, painting and friendly conversation for mummies from all different backgrounds. What’s not to love?

21. Soap or candle-making workshop

For something a bit more unusual, why not host a soap-making workshop or a candle-making workshop event?

Although these types of artisan workshops can be great intimate experiences, they also lend themselves to large-scale events. For example, set up multiple candle-dipping stations, pair your event with entertainment or grazing tables — or turn your workshop into a series of multiple sessions.

You could even frame your event around a mum’s and toddlers bonding session like Fun Laboratory Club did for their Mother’s day soap making (parent and child workshop). That’s a great way to allow mums with younger children to attend your event.

22. Get crafty with nature

Mother’s Day is the perfect time to let mums indulge their senses and reconnect with nature — which is why a nature crafting session makes for a great event.

Ready to start organising your Mother’s Day class?

Two people tasting cheese and wine at Murray's Cheese class

For inspiration, take a look at PRESCRIPTION RESIN and their unique Mother’s Day Resin Art Pouring Workshop

This fun activity idea is the perfect way to give maternal figures and their families to explore their creative side and create unique pieces of art. After all, how many of us can say we’ve used plastic waste to make something beautiful?

Market stall vendor offers free sample

Community Mother’s Day event ideas

Although Mother’s Day can be a really personal experience for some families, it’s also a great opportunity to get out there and celebrate mums with families and friends across your community.

Bring the entire community together with these fun Mother’s Day community event ideas designed to help your guests mingle and celebrate together.

23. Mother’s Day picnic

A Mother’s Day picnic is the perfect large-scale event if you’ve got access to ample outdoor event space and some beautiful May weather.

Jazz up your Mother’s Day picnic theme to make it a more immersive event like Evenley Wood Garden’s Mother’s Day Grazing Picnic event. Not only is there a delicious grazing picnic, but the venue also includes a stunning wildflower meadow to enjoy it in.

24. Film screening

Watching a movie together is a bonding experience. Screen a movie that resonates with your audience. Delectable snacks are not optional.

To scale up your Mother’s Day movie night, take a page out of Liverpool Literary Festival ’s playbook. Their Mother’s Day screenings are playing esteemed must-watch dramas that any mom would appreciate. You could even sweeten the deal by offering free admission for mums.

25. Mother’s Day farmers market

Whether indoors or outdoors, farmers markets can be a great way to showcase local produce and for mums to pick up a few treats. Make sure there are lots of tasty snacks to sample, too.

If you need ideas for this one, take a look at Manchester Urban Diggers. Their Farmer’s market included a wide range of local produce and artisan gifts that any mum would love. Reach out to local businesses to support your community. 

26. Yappy hour

Mums often view their dogs as family members. Celebrate pet parents in the community by hosting a dog-friendly event like Ozzy’s Big Dog Cafe is doing for their Trick & Treat event.

Don’t forget toinclude a play area for the pups, doggy cocktails, food trucks, beer for the fur dog mums, and music from a live DJ to satisfy both species. 

27. Mother’s Day fun run

Pick a local charity and organise a short fun run. Event attendees can help raise money for charity while enjoying themselves and exercising.

For example, take a look at Pajaro Valley Shelter Services and their 40th Annual Mother’s Day Run & Walk. This annual event gives mums and their families a chance to socialise and do something healthy and active. It also doubles as a charity fundraiser.

28. Nature hike

Organise a nature walk in a garden or park that families can enjoy together. That’s what Lancashire Wildlife Trust did last year. 

Their Mother’s Day Guided Walk at Lunt Meadows was a breathtaking walk around an amazing selection of meadows — giving guests the chance to spend quality time with their mums and enjoy the scenery along the way. Just make sure you’ve got a walking tour guide on hand to keep everyone safe and share interesting facts about the places you visit.

29. Charity fashion show

Raise funds for a relevant local charity with a fashion show celebrating mums. You could even theme it — for example, set up a maternity wear show aimed at mums-to-be.

Your fashion show could also double as a fundraiser. That’s what Premia Fashion did for their Fashion Charity Gala event. Considering that they are raising funds for women’s aid, Mother’s Day would be a perfect time to host it next. 

They’ve even added raffle prizes, a silent auction, and a book signing into the mix to jam-pack this event with fun things to do on Mother’s Day.

30. Mother’s Day culinary carnival

Organise a large-scale culinary event featuring cooking demonstrations, food tastings, and competitions by renowned chefs. This can include a variety of cuisines and interactive cooking workshops for mums and families.

For example, check out the Mother’s Day Festival that Rhythm Kitchen set up. With a wide delicious selection of savoury and sweet dishes including jerk chicken sausage rolls and escovitch fish, this looks like it was the perfect treat for culinary aficionados.

31. Mother’s Day music festival

A small music festival is a brilliant way to connect mums with their loved ones. Organise a day-long line-up of music on Mother’s Day, or set up a string of concerts at smaller venues throughout the day and turn it into a musical pub crawl.

Want to pack the house? Integrate DJsmums will love, as Railway Telegraph did for their Saxon Sound MOTHERS DAY EDITION. You had us at “Saxon Sound.”

32. Mother’s Day paddle

Wild swimming has increased a lot in popularity over the last few years, which is why Mother’s Day is the ideal time to organise a large-scale water event.

You can even branch out with paddle boards and kayaks to create a unique flotilla experience guests will always remember. 

Two women next to each other holding a heart

Resident Mother’s Day event ideas

Want to create an event that caters to mums living in assisted living facilities? These event ideas are easy and fun to replicate in retirement communities so that you can bring the fun to mums who may not be able to travel far.

33. Mother’s Day glow-up

A glow-up pampering session is a great way to liven things up at resident facilities and bring a smile to mums’ faces.

You could even up the ante and turn it into a Mother’s Day Beauty Brunch-inspired event like Harvey Nichols Leeds did last year. With gifts, brunch, and champagne, this is an amazing way to give mums a little pampering.

34. Mother’s Day raffle

Offer entertainment and prizes for your Mother’s Day event. This can generate excitement and encourage participation — and it’s something you can integrate with other event ideas to supercharge your Mother’s Day event.

That’s what The Historic Sharpe House is doing for their Sharpe House Mother’s Day Garden Party Tea 2024. They’re boosting their garden party with a raffle filled with amazing prizes. Best of all, the proceeds will support a great cause.

35. Mother’s Day jazz concert 

Put some pep in the steps of residents by organising a Mother’s Day jazz concert. Jazz is an excellent music genre for those in assisted living, and it lends itself really well to large-scale events.

It’d also be cool to combine your jazz concert with fancy afternoon tea. That’s what Divine Delectables have got planned for their upcoming Mother’s Day Jazzy Tea Party — and between the live music, finger sandwiches, and relaxing ambiance, this looked like a great way to treat mothers of all ages.

36. Mother’s Day carnival

Just because mums are grownups doesn’t mean they don’t love a trip to the fun side! Organise a Mother’s Day carnival with circus-style performers, games, and prizes.

To see how carnivals are done for retirement communities, check out the Scoreditch Carnival that What’s The Motive organised. With BBQ, ice cream, live entertainment, and garden games, this was the perfect way to add some fun factor.

37. Ice cream bar

It’s easy to get everyone to connect over ice cream sundaes. Don’t forget to bring the toppings! You could also make it so mums eat free with each purchase.

Sundae Fundae Ice Cream is a great source of best practices in this department. Their Peace, Love, and Sugar Cookies! event last summer combined a movie night with a “Build Your Own Ice Cream Bar.” Best of all: Each ticket holder got their own chef’s hat on arrival.

38. Games tournament

Hosting a large-scale games tournament is an inclusive way to get lots of mums and their families involved in fun activities. Of course, every mum loves bingo!

To build on this idea and make it even more exciting, you can take inspiration from what Funny Boyz UK has done for their Mother’s Day Special: Benidorm Bingo event.

Not only do they have bingo on the cards, but also raffles, a bottomless brunch buffet, and mimosas on arrival! Plus, they announced their main prize before the event to help increase ticket sales.

39. Mobile spa experience

Mother’s Day is the perfect time to bring the spa directly to your guests. Transform a retirement community into a spa for the day or set up a mobile spa in the parking lot that mums can visit for a bit of pampering.

If you need inspiration, take note of The Enchanted Glade- Boutique Retreats and Mothers day Wild Spa, Pamper package and Massage event. With a cocktail hour, wellness services, and a champagne toast, this is a great format to replicate for a Mother’s Day event.

40. Mother’s Day scavenger hunt

Plan a scavenger hunt around a residential care home for families to share fun experiences with mums and grandmothers without having to stray far from home.

Need ideas? Check out New York Social Network’s Scavenger Hunt London event. They set up a unique, timed scavenger hunt — giving guests the chance to explore, appreciate new works of art, and meet new people.

Illustration of a woman logging into a virtual event on a laptop

Virtual Mother’s Day event ideas for special experiences

You can adapt loads of in-person events to accommodate virtual guests. Here are some Mother’s Day event ideas designed to bring together mums and families from all over the world — no matter where they log in from.

41. Virtual cooking class

A cooking class is a good opportunity to learn new techniques, even for folks who are already wizards in the kitchen. 

Some creators offer cooking classes focused on making treats to give as a gift. The free virtual cooking classes hosted by PAL Spartanburg teach guests in their event series Cooking Up Confidence how to prepare diverse meals, and give attendees the skills and confidence to eat healthier food.

42. Virtual yoga celebration

Mums deserve a chance to relax, and yoga class is a great way to harness some inner peace. Set up a virtual yoga celebration with a yoga instructor offering a special relaxation section geared and tailored for mums.

Want to add a cool visual element to your virtual yoga session? Live stream from a beautiful location like Yoga with Shruti does for its Virtual Yoga Class sessions. Attendees get a guided virtual yoga session in the amazing surroundings of botanical gardens — sign us up!

43. Virtual Mother’s Day bingo

Bingo is a great option for Mother’s Day events. But you can take that idea and make it virtual if you want to cater to mums and families who need to connect remotely.

That’s what Pittsburgh Alumnae Chapter of Delta Sigma Theta did for their No, It’s Not Your Average Bingo Party event. They offered amazing prizes and unique rounds to keep remote attendees engaged throughout.

For your own prizes, you could offer free tickets to your next event or online gift cards you can email to the winner. You can get families involved by giving out passes to the winners that stipulate they have to give mum a weekly back rub for the rest of the year.

44. Virtual brunch

To create a virtual brunch, you could send takeaway dishes to all your guests ahead of the event — or send them ingredients and turn it into a cooking workshop, with breakfast classics like eggs benedict, that closes with a virtual meal together.

You could even steer your menu towards a certain type of food like Mississippi Market Co-op did for their recent Virtual: New Year, New You: Vegan Brunch Extravaganza! 

Part cooking course and part social event, this is a great way to get people together for an amazing meal — even if they can’t get together in person.

45. Virtual chocolate tasting

Chocolate and Mother’s Day are a natural pairing. By sending your ticket holders a box of chocolates in advance, you can guide them through each delicious selection using a live stream.

Just look at Seed Chocolate and their past Mother’s Day – Online Chocolate Tasting Experience. This event walks customers through the smells and tastes of artisan chocolate bars, giving them a chance to chat and learn along the way. The chocolate to taste will be shipped out for free to anyone in the UK. 

46. Virtual relaxation session

Invite mums to partake in mindfulness in the comfort of their own homes. Partner with an instructor who can lead the session and provide relaxation tips. Offer goodies such as candles or essential oils helps to set the scene.

You might want to focus on a certain type of mindfulness or relaxation like Divine Mother Guidance and Healing did with their weekly Midday Divine Mother Healing session.

47. Virtual wine tasting

Collaborate with a local winery or sommelier to organise a special virtual wine tasting built around Mother’s Day. To see how virtual tastings are done the right way, check out The Wine Guy’s recent Online Wine Tasting Seminar.

By taking your Mother’s Day wine-tasting virtual, you can open your event up to a much wider audience. You’ve just got to send out your wine selection to each guest ahead of time, and then you can live stream the session. 

Make sure to keep your guests engaged by asking for their thoughts on taste notes!

48. Virtual Zumbathon

Live stream a session where mums can work out together. Remember to cater to all abilities and include a cool down.

Need ideas? Take a look at Cathy Gold and their ZUMBA® Virtual class. It’s an inclusive virtual session that anyone can take part in — which is exactly the type of event you should consider for a Mother’s Day event.

49. Virtual panel discussion

Bring panellists together to discuss topics relevant to motherhood. 

For example, Gateway HR has an upcoming Supporting Mums in the Workplace Lunch & Learn event that ticks all the boxes. It gives mums the chance to dial in, network, and learn about an issue that’s important to them.

50. Virtual author reading

Reading is the perfect way for mums to get time for themselves. Invite an author to read to guests or host a book appreciation event.

For inspiration, look to Tameside Libraries and their Virtual Author Talk. You could even use a format like this to give mums a say in the discussion. For example, you could host a pre-event poll to let mums choose which book gets discussed or which passages the author will read aloud.

51. Virtual concert

Live stream local musicians or singers to bring the community together around mums.

You can even turn your virtual concert into a fundraiser for an important cause. That’s what UPLIFT did for their UPLIFT Valentine At-Home Concert. While the virtual event was free, they gave music fans a chance to donate to help fight cancer.

52. Virtual Mother’s Day quiz

Theme your quiz around mums or influential women. Think of fun prizes for the winners or pledge to donate to a chosen charity.

For lessons in best practice on themed quizzes, look at SPACE HERTFORDSHIRE’s upcoming virtual Halloween Quiz Night. Make the questions about momhood instead and and have fun!

Woman looking at her laptop

Mother’s Day online workshop ideas

Want to engage mums online during their special day? These ideas are perfect for helping mums and their families learn a new skill and have a bit of fun along the way.

53. Jewellery-making class

Jewellery-making is a way for mums to treat themselves or for others to make them something special. Send attendees the materials needed and help them get creative.

For example, the Jewellery-Making Workshop that the Stööki organised would make the perfect Mother’s day event — who wouldn’t want to go home with their self-made pendant?

54. Beauty masterclass

Host an online class with hair and makeup tips for mums of all ages. Free samples of products always go down well.

Provide a demonstration on a model and makeup application tips like event organiser L’Oréal Paris’s Makeup Masterclass: ‘Wing it’ with Aarti P. You could even create multiple ticket packages to mail out products for guests to use on the event day.

55. Fashion tips

Invite local businesses to give fashion advice and tips on the latest trends. Live stream a fashion show, and your virtual guests will feel like they’ve got a front-row seat.

An organiser with a great take on this is My Pop-Up Events and her upcoming Purchase Gems For Mother’s Day Indoor Pop Up Market in Dulwich Village event. Her online event includes a range of activities like a tailoring workshop and a session on purchasing — as well as Q&A opportunities to keep guests engaged, and we wouldn’t mind a hot top or two ourselves.

Crowd stands outside an event venue waiting to enter

Mother’s Day event promotion ideas

It’s one thing to come up with an amazing concept for a Mother’s Day event — promoting it is a whole different ball game.

To help you get started selling tickets and marketing your event to the right people, let’s dive into these five event promotion tips.

56. Start promoting early

Some people plan pretty far in advance for their Mother’s Day event, so you need to start promoting your event early. As part of your early promotion, you could also offer an early bird discount to kick start sales and generate a bit of cash to cover your planning costs.

That means setting up an event page for potential attendees to discover your event and buy tickets — which is where an event registration software partner like Eventbrite can get the ball rolling.

With Eventbrite, you can create a custom page for your event months in advance. You can also utilise Eventbrite’s email functionality to create and dispatch email announcements to previous customers that your Mother’s Day tickets are on sale.

57. Use advanced targeting

To optimise your marketing, make sure your event reaches your target audience. That’s where event marketing features like advanced targeting save you time and money.

With Eventbrite you can create paid social media campaigns based on profile demographics or interests. You can even retarget sales leads. This is a feature that shows your event ads to people who’ve visited your event page but not bought tickets.

58. Collaborate with social influencers

If your event targets a niche community or theme, it’s worth reaching out to social influencers to expand your reach by leveraging their huge audiences. 

But teaming with influencers can also build a sense of authenticity around your event and give it an external stamp of approval that can sway potential attendees.

59. Kick off ticket sales with early-bird offers

A great way to boost sales in the run-up to your event is to create special early-bird discounts. Special discounts will often motivate leads with lower-priced tickets — and creating discount codes is simple using a platform like Eventbrite.

Here’s how it’s done:

60. A/B test your content

Always A/B test your content to maximise engagement. With Eventbrite, you can create an ad set with two different types of copy or graphics, and then send both sets to control groups to see which ad performs better.

This ultimately saves you time and money because you can put more money behind sponsored posts that you know are going to hit home with your target audience.

Start planning your next Mother’s Day event idea

When it comes to Mother’s Day, the events you organise should be built around your event goals, your audience, and your strengths — but no matter what type of vibe you’re trying to create, remember who your event is for.

The mums in our lives deserve the gift of an amazing experience. As event organisers, we get to make those experiences come alive.

Just make sure you team up with an events management platform like Eventbrite that’ll get your Mother’s Day celebration over the finish line and create a memorable experience for mums and their families.