Eventbrite Joins FanFair Alliance
LONDON, 6 February 2017 – Eventbrite, the world’s largest ticketing and event technology platform, which powered millions of events in 180 countries and territories in 2017, has joined the FanFair Alliance in the UK to support the fight against industrial-scale online ticket touting. The move follows the company’s integration with face value ticket resale platform Twickets in the UK, Australia and New Zealand, which enables promoters of in-demand events to prevent unauthorised resales by allowing their fans to easily sell their unwanted tickets at a fair price.
Joel Crouch, General Manager of Eventbrite in the UK, comments on the decision to join the FanFair Alliance: “As leaders in ticketing, we stand with The FanFair Alliance. Like them, we believe that tickets should get into the hands of real fans at a fair cost, and that the revenues generated from ticket sales should flow back to the artistes and promoters who create the experience for their fans in the first place.”
Adam Webb, Campaign Manager, FanFair Alliance, said: “We are delighted to have Eventbrite sign the FanFair Alliance Declaration. Since we launched the campaign 18 months ago, it has been heartening to see the growing trend for primary ticketing agents to take a stand against industrial-scale ticket touting and embrace the concept of consumer-friendly resale. Our research clearly shows that this chimes with the wishes of music fans – most of whom simply want a secure and easy-to-use mechanism to resell their ticket at the price they paid for it.”