One of the special features of the Eventbrite ticketing platform is the ability to ask attendees customised questions at registration. With this feature you can find out any specific information you require and really get to know your audience.
It could be that you need to make the caterers aware of any dietary requirements before the day of the event, or that you need attendees’ shirt sizes in order to provide branded T-shirts.
On the other hand, you might simply wish to gain a better understanding of who your attendees are by asking for details about their jobs, companies, interests and lifestyles.
There’s no limit to the insights you can discover. To inspire you to make the most of your event registration process and the opportunity to obtain valuable data, we have compiled 5 examples of real Eventbrite customers using Custom Questions.
The Amba Hotels City of London Mile is a free to enter road-running event taking place in the capital’s Square Mile this June.
Because the event is open to all ages and abilities, organiser The Running Works needs to categorise the participants as either fun runners, intermediates or seasoned pros in order to allocated them to the correct waves.
To help them do this, as well as requesting data on genders and ages, they have used Custom Questions to ask the registrants what they expect their finish time to be.
“It’s especially important, as we endeavour to put everyone in waves with people of a similar ability level,” they explain.
In addition to this, they have included further questions to help them get to know their attendees, including their affiliations with running clubs and whether they are entering as part of a bigger competition.
They have also taken the opportunity to ask the attendees how they found out about the event and have included a specific list of publications. This information will prove invaluable for making their future marketing more effective and could save them hundreds of pounds on wasted advertising spend.
London university King’s College is opening its doors to prospective students and teachers this June, with a free-to-attend undergraduate event.
The organisers have used Custom Questions to help them know in advance who will be coming.
They have asked them whether they are a student or a teacher, what year they intend to study and at what level. They have also asked them to provide information on their areas of academic interest, which will help the organisers provide adequate facilities on the day – for example, if a large percentage of prospective students are interested in maths subjects, they can arrange to have more maths teachers on hand to meet with them.
Eventbrite can automatically provide information about registrants’ locations (this can be seen in the Attendee Geography report), however in order to create a simple downloadable list, the organisers have asked attendees to select where they live from a list of countries too.
They’ve also asked them about any access requirements they may have, such as Blue Badge parking, in order to ensure the event is fully accessible and inclusive.
This teacher training course at UCL Medical School is for a specific audience of healthcare professionals. Because of this, the organiser needs to obtain more in-depth information than normal about the organisations attendees are coming from.
They’ve used Custom Questions to find out about attendees’ employers and the hospitals for which they work, as well as their healthcare specialisms.
Because it is vital for attendees on this course to have permission from their employers, the organisers have also tailored Eventbrite’s customisable registration to include a waiver confirming they have approved study leave.
The Gauntlet Games is an obstacle course challenge where participants battle against real gladiators. It’s designed to be a lot of fun, but, as with any event of this nature, there is the risk of injury.
In case the worst does happen at the event in May, the organiser Gladiator Events has taken the precaution of using Custom Questions to obtain emergency contact information.
They’ve also used the feature to find out the participants’ preferred start times, their T-shirt size, and information about their interest in supporting a charity.
Participants not already raising funds for a cause can easily join the Cancer Research UK Fundraising Team just by ticking the check box.
Another smart move by the organiser is to request permission to add registrants to their mailing list so they can contact them about future events.
This workshop, taking place in Leeds in May, is designed to help charitable organisations access more funding. The organisers have used Custom Questions to ensure the content of the workshop is exactly what the participants are looking for.
In addition to requesting specific information on the sector they are working in, and their current success with online fundraising, they have also provided a free-text box for attendees to detail what they want to learn at the workshop (and subsequently achieve).
Having this type of information will not only help the organiser to tailor the content, but also to assess how well the workshop met attendee needs post-event by giving them a point of reference.
They will be able to survey attendees to check their levels of satisfaction with the learnings in relation to helping them achieve their goals. This could also provide an opportunity to offer one-on-one consulting services.
Conclusion
Utilising Custom Questions can hugely enrich the attendee data you are able to collect, and subsequently enhance your understanding of your attendees.
There are no restrictions on the information you can request, you can make questions mandatory or non-mandatory and set up different questions for different ticket types.
Follow the links for further information about setting up Custom Questions and exporting the responses via an Attendee Summary report.
