ONE Life Sciences Leadership Forum - building your digital presence and engaging your audience with Twitter

Opportunity North East (ONE)

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.
Building your digital presence and engaging your audience with Twitter  - how to make the most of the opportunity to build presence and engage remotely
This 90-minute session will provide participants with practical daily steps that will enable them to set up a Twitter profile and use it in a way that builds connections and contributes to commercial activities
Content
<UL>
<LI>The role of Twitter for growing a life science business and why it’s different to LinkedIn</LI>
<LI>Golden rules for a professional Twitter profile</LI>
<LI>Twitter etiquette</LI>
<LI>Two things to do every day to build an audience</LI>
<LI>What to post on Twitter</LI>
<LI>Hashtags what they are and when to use them</LI>
<LI>Tagging when to tag and how to do it</LI>
<LI>Top tips on how to maximise engagement</LI>
</UL>
This workshop is aimed at senior management and decision makers within established life sciences companies based in Aberdeen and Aberdeenshire or academics, clinicians and researchers with an active interest in commercialisation. Spaces on the workshop are limited and subject to approval by ONE with preference given to those already working within life sciences businesses. The four initial workshops are fully funded by ONE.
Participants may book for all or some of the workshops. Participation is limited to two people from a company.
If you have any questions, please contact events@opportunitynortheast.com.
 
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ONE Life Sciences Leadership Forum - building your digital presence and engaging your audience with Twitter

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