ONE Life Sciences Leadership Forum - building your market presence online

Opportunity North East (ONE)

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.
Building your market presence online - how to increase your profile in the market
This 90-minute session will provide participants with insight into how their website is currently performing online and practical steps to increase rankings on Google for search terms that are relevant to their target audience whilst away from the lab.
Content
<UL>
<LI>The truth about Google and how it ranks websites</LI>
<LI>The 3 most important ranking factors as explained by Google and what this means for a small life science enterprise</LI>
<LI>How to create an online strategy based on your current knowledge</LI>
<LI>Best practice for writing content for your website</LI>
<LI>3 little known ways to maximise the impact of your online strategy</LI>
<LI>Q&A</LI>
</UL>
This workshop is aimed at senior management and decision makers within established life sciences companies based in Aberdeen and Aberdeenshire or academics, clinicians and researchers with an active interest in commercialisation. Spaces on the workshop are limited and subject to approval by ONE with preference given to those already working within life sciences businesses. The four initial workshops are fully funded by ONE.
Participants may book for all or some of the workshops. Participation is limited to two people from a company.
If you have any questions, please contact events@opportunitynortheast.com.
 
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ONE Life Sciences Leadership Forum - building your market presence online

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