ONE Life Sciences Leadership Forum - the anatomy of a value proposition

Opportunity North East (ONE)

As part of its work with industry to double the number of life sciences companies in and around Aberdeen, Opportunity North East is delivering a series of four virtual workshops on digital marketing, value propositions and market access. The workshops are led by experienced life sciences marketer Alix Mackay and delivered via Zoom.
The anatomy of a value proposition - how to quickly resonate with customers via your online channels
This 90-minute session will provide delegates with best practice for writing a true value proposition and the process for achieving this.
Content:
<UL>
<LI>Why a value proposition is different to “benefits” and “key messages”</LI>
<LI>The anatomy of a Value Proposition statement</LI>
<LI>Examples of good and poor value proposition statements</LI>
<LI>The insight required for a good value proposition statement</LI>
<LI>Tools for developing a customer centric value proposition</LI>
</UL>
This workshop is aimed at senior management and decision makers within established life sciences companies based in Aberdeen and Aberdeenshire or academics, clinicians and researchers with an active interest in commercialisation. Spaces on the workshop are limited and subject to approval by ONE with preference given to those already working within life sciences businesses. The four initial workshops are fully funded by ONE.
Participants may book for all or some of the workshops. Participation is limited to two people from a company.
If you have any questions, please contact <A HREF="mailto:events@opportunitynortheast.com" TARGET="_blank" REL="nofollow noopener noreferrer">events@opportunitynortheast.com</A>.
 
<IMG SRC="https://cdn.evbuc.com/eventlogos/200955717/onelifesciencesrgbid.jpg">

Bookings for this event have now closed. Please email events@opportunitynortheast.com if you are interested in receiving information on future workshops and events.

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Ticket sales have ended

ONE Life Sciences Leadership Forum - the anatomy of a value proposition

More events from Opportunity North East (ONE)

Discover more events from Opportunity North East (ONE), from Business to other experiences you might love.

Ticket sales have ended

ONE Life Sciences Leadership Forum - the anatomy of a value proposition

More events from Opportunity North East (ONE)

Discover more events from Opportunity North East (ONE), from Business to other experiences you might love.

You might also like...

Browse more events with different dates, prices, and formats to find your next great experience.