Creating an Audience Development Plan

M﻿useum Development Midlands (MDM) is funded through Arts Council England (ACE),delivered by Leicestershire County Council and is one of five area museum development providers across England.We support museums through targeted development programmes, grants, training opportunities, advice, information and 1:1 support which respond to Arts Council England’s Strategy,Let’s Create.Our GDPR policy which details how we handle and use personal data can be foundhere.O﻿ur Training Accessibility Statement can be foundhere.

Museum Development Midlands

The first in a series of three Audience Development workshops. This session will explore how to create an audience development plan.

The first in a series of three Audience Development workshops. This session will explore how to create an audience development plan. Participants will receive a template audience development plan as well as optional exercises, a checklist and links to additional free resources.The session will cover:<ul><li>Key definitions</li><li>Reasons to create an audience development plan</li><li>A step-by-step framework for creating an audience development plan, linking to the template and exercises participants will receive after the session</li><li>Audience segmentation</li><li>Common challenges and top tips</li></ul>Participating museums will also have the opportunity to request a 1:1 surgery with Christina Lister to discuss an Audience Development topic.Learning objectives<ul><li>Participants have more understanding of how to write an audience development plan</li><li>Participants have more confidence in how to write an audience development plan</li><li>Participants have access to a template they can use and adapt, so they can more easily develop a plan</li></ul>The event will be delivered via Zoom, utilising Breakout Rooms and the Chat function. Participants will receive the slides and links to additional free resources after the session. If you have any concerns about accessibility or usability for these features please contact <a href="https://www.eventbrite.co.uk/e/inclusive-recruitment-tickets-1076417205839?aff=oddtdtcreator" title="https://www.eventbrite.co.uk/e/inclusive-recruitment-tickets-1076417205839?aff=oddtdtcreator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">enquiries@mdmidlands.org.uk</a> About the trainerChristina is a marketing and audience development consultant and facilitator working with heritage and cultural organisations, with over 20 years’ experience working in agency and in-house positions and as a consultant.Her experience spans small organisations such as the Museum of Cambridge, Jane Austen’s House and American Library; sector support and development organisations such as the Association of Independent Museums and the Arts Marketing Association; and larger organisations such as the Science Museum Group and Art Fund.She has written the book Marketing Strategy for Museums, is a trustee of Kids in Museums and a school governor.<a href="https://www.christinalister.co.uk" title="https://www.christinalister.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.christinalister.co.uk</a> Who should attend?This training is at an introductory/refresher level, and is aimed at museum staff, trustees and volunteers who need to or are interested in learning more about creating audience development plans.Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the Midlands which are Accredited or officially Working Towards Accreditation. However, if you are considering starting the process of working towards accreditation please contact us about booking a place as we are very keen to provide this training to everyone who may benefit from it.Surgeries: Priority will be given to delegates from non-NPO and non-National museums in the Midlands which are Accredited or officially Working Towards Accreditation that attend at least one of the Audience Development events. One surgery per museum. Please look out for a Surgery Request link on your Eventbrite Booking Confirmation, or email <a href="mailto:enquiries@mdmidlands.org.uk" title="mailto:enquiries@mdmidlands.org.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">enquiries@mdmidlands.org.uk</a> AccessibilityThis event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the MDM team as early as possible stating the support you require.All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.Contact UsIf you need any further information or would like to speak to a member of the team please contact us:<a href="https://www.eventbrite.co.uk/e/inclusive-recruitment-tickets-1076417205839?aff=oddtdtcreator" title="https://www.eventbrite.co.uk/e/inclusive-recruitment-tickets-1076417205839?aff=oddtdtcreator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Enquiries@mdmidlands.org.uk</a>01952 435 900 Booking your spacePlease note: We require you to complete the full booking form in order to confirm your eligibility for the session. The main booking form questions will appear after you have been through the 'check out' process. If you do not complete this form we will be in contact and reserve the right to cancel your ticket if we do not receive a response.

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Creating an Audience Development Plan

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Creating an Audience Development Plan

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