Struggling to Identify Prospects' Changing Needs?

Miles Clayton

Market research can be the glue which ensures marketing helps enable effective solution selling - this half day workshop explores how.

Building your Insights &#x27;Engine&#x27; by conducting market research Market research is one sure fire way of delivering market insights in to your business. So, whether you want to find out more about consumer groups spending or saving habits or instead explore how they feel about a new development; this half day workshop offers you 4 different ways of designing and running market research-led marketing and PR campaigns.Perhaps you are more interested in finding out whether specific business decision-maker prospects are preparing for a new regulation or mega trend. Whatever knowledge you would find useful from a business intelligence perspective, you can more than double the value of that research by ensuring it also delivers fantastic marketing content, great media coverage and deeper engagement with prospects. In this half day workshop going ahead on Thursday 27th August starting at 10AM (+1 GMT) and running to 13:00, I&#x27;ll give you the benefit of my experience designing and executing business and consumer surveys to deliver new insights which help you fine tune your message and provide some fantastic newsworthy headlines to boost your media coverage. This session is aimed C-suite executives of tech firms and tech-enabled businesses. It&#x27;s also for marketing teams within tech firms. You will be able to practice what you learn by building a couple of short surveys within the session. HERE&#x27;S WHY YOU SHOULD JOIN THIS WORKSHOP:<ol><li>LEARN how to conduct market research which supports the business as a whole</li><li>LEARN how to design research to also deliver engaging media copy </li><li>FIND OUT if consumer or business to business market research is right for you</li><li>DESIGN your own market research questionnaire </li><li>EXPLORE 4 routes to conducting market research to suit your budget</li><li>LEARN how to package findings to ensure you get media coverage and sales leads</li><li>FREE POST EVENT COACHING as you build your first end-to-end research-led marketing campaign.</li></ol>This half day workshop shows you how to put market research to work to begin building your own &#x27;Insights Engine&#x27;. I&#x27;ll show you ways of fast tracking the use of market research to help deepen your understanding of your target audience and take your marketing and media coverage to the next level...to Content Marketing 2.0. Sign up now as I&#x27;m only opening up 8 places for this workshop.

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Struggling to Identify Prospects' Changing Needs?

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Struggling to Identify Prospects' Changing Needs?

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