Storytelling Sustainability: Sports

Every game tells a story. Every story can make a difference.

From stadiums to training grounds, sports captivate audiences worldwide. This 90-minute workshop is for anyone creating or shaping sports content who wants to understand how sustainability can live naturally within the narratives they tell.

Why this matters now

Audiences care about more than the scoreboard. They connect with stories that reflect real-world issues, from climate to nature, and sports content has a unique ability to inspire action and awareness.

Sports stories can inspire millions. This is your step toward making them sustainable.

Course overview

• Build a practical understanding of the climate and nature crises
• Explore opportunities to weave sustainability into sports storytelling
• Workshop editorial challenges and co-create solutions
• Share examples and insights from peers in similar roles
• Identify actionable steps you can implement immediately

After completing the 90-minute session, you will receive a certificate, badge, and details of further support available in this area.

This certificate is accepted as evidence of having completed editorial training for the BAFTA Albert Carbon Action Plan when completed by a senior member of the editorial team. [Question: Has someone senior in the editorial/creative team been to editorial training on sustainability?]

Please note that the content of this training is designed for UK audiences.

Please note that this is an onscreen editorial workshop, for production teams have a look at our Sustainability Workshop: Sports Production.

BAFTA Albert makes every effort to ensure our trainings are accessible to all. Please contact alberttraining@bafta.org if you have any questions or would like to discuss the access adjustments available for Albert Academy trainings.