Media-Marketing Integration Conference 3 - 4 July

London College of Communication, UAL

A conference hosted by the Branded Content Governance Project.

UAL London College of Communication

<h3>Media-Marketing Integration: Practices, Policies, Problems and Remedies</h3>This conference examines branded content practices and regulation, presents findings from a 32-country research project and brings together international academics with contributors from industry, policy and civil society. The conference will share the findings from the Branded Content Governance (BCG), a 3-year international research project funded by UK Research and Innovation. The conference will explore all forms of branded content and issues including AI, AdTech, KidTech, influencer marketing, regulation and ethics.Join us for insightful discussions on best practices and tackling problems, panel sessions presenting leading edge research and networking opportunities. Keynote speakers are Professor Sonia Livingstone, London School of Economics and Professor Joseph Turow, University of Pennsylvania.The Branded Content Governance Project is an international research initiative led by the University of the Arts London (Branded Content Research Hub), University of Stirling and Complutense University of Madrid, supported by a 90+ international academic network, and industry, legal, policy and civil society partners and participants. <h3>Good to know / FAQs</h3>Where to stay: London College of Communication is located in Elephant &amp; Castle, London. The area has good transport links, with many hotels and short-term rental accommodation nearby.Public transport: London College of Communication is located close to central London in Elephant and Castle. The College is based on a single site within easy reach of various parts of the city, and is well-served by Underground, bus and rail networks. Find out more about getting here on <a href="https://www.arts.ac.uk/colleges/london-college-of-communication/about-lcc/find-us" title="https://www.arts.ac.uk/colleges/london-college-of-communication/about-lcc/find-us" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Find Us page</a>.Where to eat: There will be light refreshments served at the conference and those attending will be guided to a choice of food outlets in the local area, including <a href="https://www.elephantpark.co.uk/dine-drink-shop/?" title="https://www.elephantpark.co.uk/dine-drink-shop/?" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Elephant Park</a> which is a short walk from the College and has an array of eateries.Agenda (programme): The conference runs all day Thursday 3 July, followed by an evening networking event, and continues on Friday 4 from 9am to 3pm.The full conference programme will be available closer to the event date.Please email <a href="https://www.eventbrite.co.uk/e/media-marketing-integration-conference-tickets-1226130913569?aff=oddtdtcreator" title="https://www.eventbrite.co.uk/e/media-marketing-integration-conference-tickets-1226130913569?aff=oddtdtcreator" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">bcgproject@arts.ac.uk</a>, should you have any questions or want further information.Accessibility: London College of Communication strives to provide an inclusive and accessible environment for our students and visitors. If you have any specific access requirements for an event or exhibition, please contact us by email (events@lcc.arts.ac.uk) or phone (020 7514 8498) in advance of your visit so that we can make any necessary preparations or adjustments.For full access and route guides for our building, please view our <a href="https://www.accessable.co.uk/university-of-the-arts-london-ual/london-college-of-communication-elephant-and-castle" title="https://www.accessable.co.uk/university-of-the-arts-london-ual/london-college-of-communication-elephant-and-castle" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">AccessAble accessibility guide.</a>Important filming and photography notice: Please note that filming and photography may be taking place at this event. Both bigger crowds, smaller groups and individuals may be captured on camera. All imagery and footage may at some point be published on the College website, social media channels, and in print.

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Media-Marketing Integration Conference 3 - 4 July

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Media-Marketing Integration Conference 3 - 4 July

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