How to communicate effectively with China

Chinese Language and Culture for Business (CLCB) is a part-time executive programme for anyone with a global vision and an interest in China, which runs both online and on-campus.Our course  aims to promote Chinese for business to the local community and foster greater understanding of Chinese language and business culture.

Chinese Language and Culture for Business London

This public lecture by Dr Catherine Xiang explores key intercultural communication skills for successful business interactions with China.

The London School of Economics and Political Science

Lecture abstract:In today’s globalized business world, effective cross-cultural communication is more important than ever—especially when working with China, a major force in the global economy. Join Dr Catherine Hua Xiang as she shares insights on the essential skills needed to navigate successful business interactions with Chinese partners. Drawing from her latest book, Bridging the Gap, Dr Xiang breaks down the intricacies of communication in China through real-world examples and proven linguistic frameworks, including Linguistic Politeness Theory, Communicative Accommodation Theory, and the SPEAKING Model.Participants will be introduced to linguistic techniques for building rapport, understanding context, and engaging with Chinese business cultures more deeply. The focus is on developing a comprehensive skill set that goes beyond language proficiency to include cultural immersion, respect, and the ability to engage in meaningful business dialogues.Additionally, signed copies of Bridging the Gap will be available for purchase, and a drinks reception will follow for networking.This talk is essential for anyone looking to enhance their ability to effectively communicate and do business with China, offering insights into the complex interplay between language, culture, and business practices. Speaker biography:Dr Catherine Xiang is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, lecturing, TV and public speaking. She is Head of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. She was awarded several LSE Education Excellence Awards and the title of ‘LSE Education Innovator’ for her contribution to LSE education. She developed the first Edex course for LSE on intercultural communication at work place. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Diploma in Translation at the Charted Institute of Linguists. Her publications include ‘Mastering Chinese – a Complete Textbook for Beginners’, ‘Audio visual Media in Language Education’ and ‘Trends and Developments for the Future of Language Education in Higher Education’, ‘China Ready – Chinese for Tourism and Hospitality’ and ‘Trends and Developments for the Future of Language Education in Higher Education’ and the latest ‘Bridging the Gap – An Introduction to Intercultural Communication’. During the pandemic, she launched her own YouTube channel “字 espresso” , teaching the relationship between Chinese characters and words.

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