MaaS Scotland SIG: User and Stakeholder Engagement

Formed in response to industry demand, Technology Scotland is the representative body for Enabling Technology Sector in Scotland, providing an independent voice for those engaged in areas such as Photonics, Electronics, Advanced Materials, Nanotechnology and Advanced Manufacturing.Our organisation brings like-minded companies together to solve problems, drive economic development, and build supply chains. We provide a range of services including events, workshops, Special Interest Groups, and collaborative networking, to help our membership improve their global competitiveness.Please email amy.mcilroy@technologyscotland.scot with any enquiries.

Technology Scotland

MaaS Scotland SIG exploring user and stakeholder engagement in MaaS.

The development of MaaS is regularly discussed in terms of technical challenges or the relentless quest to find commercially viable business models for its delivery. However, while this is understandable, these conversations all too often neglect the ultimate measurement of success – user adoption. In order to realise the many benefits of MaaS and drive the positive change we all believe it could bring, we must ensure that the user and other stakeholders are brought with us on the journey, ready to engage with solutions as they appear in our cities and rural areas. This requires a thorough understanding of the various stakeholders - what drives decision making and what are the expectations of a successful mobility solution?This group will explore areas such as:•	Bottom up approaches to MaaS delivery•	User centred design and marketing and promotional tools towards success•	Alignment with broader societal goalsNOTE: Places within these meetings will be limited and priority will be given to MaaS Scotland members. If you are interested in becoming a member of MaaS Scotland then please get in touch below.

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MaaS Scotland SIG: User and Stakeholder Engagement

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MaaS Scotland SIG: User and Stakeholder Engagement

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