An MTUK Wednesday session at H.O.M.E. — regular weekly events for our members.

Find out how to innovate, pivot, and successfully exit a music tech company.

Join us for an exclusive Fireside Chat with Max Shand (Founder, Serenade). Max will share his journey of building Serenade from an idea into a thriving business, leading it through market pivots, negotiating global music rightsholder deals, and ultimately achieving acquisition.

From launching personalised music experiences to pioneering new music formats, Max has worked with over 300 artists (including Liam and Noel Gallagher, Craig David, and FKA Twigs) and served over 20,000 music fans worldwide. His leadership saw Serenade evolve into a B2B connected merchandise company, integrating NFC technology to deliver exclusive content to fans.

Key discussion points include:

Taking a music tech startup from idea to acquisition
Scaling a team across Australia and the UK with 0% employee churn
Successfully pivoting in response to market feedback
Negotiating 100+ global rightsholder deals with major labels
Creating the "Digital Pressing" and "Smart Format" — the first new music formats accredited by UK, EU, and AU music charts since 2015
Working with leading artists and delivering value to over 20,000 fans
The future of connected music experiences and digital formats

This event is a must for entrepreneurs and innovators looking to gain first-hand insights into the journey of building, scaling, and exiting a music tech company.

Reserve your spot now.

Ask the CEO: Max Shand, Serenade