This Masterclass is designed for E-Commerce Managers looking to increase online growth through a reliable and tested method like Direct Mail which can help grow your customer base, keep existing customers loyal and reactivate your most profitable inactive customers.

Direct mail has in recent years become an increasingly important channel for many UK retail brands whose aim is to drive incremental eCommerce sales from new and existing customer audiences over and above their digital marketing. And for those retailers with stores that have been affected this year by closures and/or the altogether quieter high street, it is even more important than ever to continue to provide the full brand experience in homes and encourage high street customers to become eCommerce customers.

This Masterclass is designed for those new to Direct Mail or transactional audience targeting as well as those wanting a refresher course on direct mail best practice including content, formats, timing and audience targeting.

AGENDA

10.00am - 10.10am – Introduction to Direct Mail for eCommerce

10.10am - 10. 25am -Catalogue production & distribution made easy

10.25am - 10.40am - Targeting your Catalogue

10.40am - 11am - Client Success Story

11.00am - 11.10am - Q&A

11.10am - 11.15am - Next Steps

Catalogue marketing is personal, targeted and resonates with you long after - the perfect complement to pursuing a customer-centred omnichannel strategy.

As custodians of the Epsilon Abacus Database (premier GDPR compliant data co-operative), we continue to see member retail brands achieving higher average order values and increased lifetime values using the catalogue to complement their wider channel strategies.

We look forward to seeing you there.

Any questions, please email Maryke Botha at maryke.botha@epsilonconversant.com

Masterclass: Driving online sales & growth with catalogue marketing