Scientific Creativity: Optimizing your Digital Assets with Neuroscience

Capture is a leader in digital asset management. Specialising in media management, rights, licensing, metadata, finance and royalties, our configurable solutions and expert services help a range of organisations – covering museum and heritage, commercial image agencies, global brands and government bodies – to manage, protect, license and maximise the value of images, video, documents, and all other digital content.

Capture Ltd

Have you ever thought about meanings behind the assets we interact with everyday? Expert Dafne Palu explores the neuroscience behind it all.

Presented by: Dafne Palu, <a href="https://www.mindspeller.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MindSpeller</a>Understanding the implicit meaning of your assets is key. How can you guarantee, as objectively as possible, that your assets trigger the intended associations? In this webinar, Dafne will show how neuroscience can help create an experience that truly resonates. As a linguist specializing in sociocognitive frameworks, she will share her expert insights on how the brain processes meaning and how subconscious or 'implicit' associations impact consumer perception and behaviour.

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Scientific Creativity: Optimizing your Digital Assets with Neuroscience

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Scientific Creativity: Optimizing your Digital Assets with Neuroscience

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