Creating an Effective and Professional Online Presence and Content Strategy

How to create an effective and professional online presence and content strategy for your HR and People Consultancy

Who is it for?This webinar is aimed at Independent HR and People Consultants running their own business and who want to generate a professional brand and web presence in order to successfully convert online visitors and social media contacts into paying customers.About the presenter:Sue Fernandes is head of Digital at Instilled, a specialist Branding and WordPress website development agency based in Stockport, Cheshire. Sue has over 10 years of experience designing and building brands and websites for SME clients and is a regular speaker on both Website best practices and content generation.What you will get from this session:Learn why professional and consistent branding is so important Understanding why a good website will validate your service and professionalismLearn why a good website and regular, high quality content is vital to increase engagement with your potential clientsUnderstanding the different types of website to avoid future pitfallsUnderstanding what content your users will find most usefulTips to make writing content easierLearn how to use content on Social Media to drive traffic to your websitePractical tips for optimising your site content to appeal to GoogleCopywriting tips - what works and what doesn’tQ&amp;A Session

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Creating an Effective and Professional Online Presence and Content Strategy

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