Make the most of Digital & Social Media Marketing

Minerva Marketing Projects

Busy small business owner who isn’t sure how to do your own marketing well?   This  practical course will give you essential tips and tools.

The Dr Peter Centre

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* Are you a busy small business owner who isn’t sure where to start with planning/doing your own marketing?* Are you new to marketing and need an introduction to digital?* Do you look after your organisation’s social media and want to learn how to manage it even better?* Or just think you’re too long in the tooth to learn about digital marketing?Whatever your hopes – or fears! – this course is designed to act as a straight-forward, practical introduction to the many opportunities that digital and social media offers to promote an organisation. It is delivered in plain English and is suitable for the novice or more regular social media users.This course would be a good starting point for anyone thinking about further marketing studies, such as an Apprenticeship or professional qualification. Course contentThe day will be divided into four sessions, which will cover:Session 1: Introduction to Digital and Social Media MarketingDefinition of Marketing &amp; a few useful Marketing PrinciplesWhat is Digital Marketing? Looking at the tools and platforms availableWho are your customers and what do they want from you?Session 2: Exploring Digital and Social Media toolsSetting our digital/social objectivesSelecting appropriate channels/platformsSession 3: Using Digital WiselyLinks, likes, shares and follows – some digital ‘good manners’Writing and designing for digital and social – long and short content tips and ideasExploring SEO – how to keep your website findableArtificial Intelligence (AI) – what do I need to know?Legal notesSession 4: Analytics – checking it’s workingWhat do we mean by analytics? Traditional and digital measures of successNext steps – where to find out more How to book your place or ask a questionPlease email: claire@minerva-marketing.co.uk or call: 07957 288112If you are a registered charity, a student or a member of a networking group to which I belong, please get in touch to book as discounts are available.Please note, spaces are limited by the capacity of the room so please don’t hesitate before you book!Meet your Tutor: Claire SuttonClaire is a Chartered Marketer with over 30 years marketing experience, predominantly in small and not-for-profit organisations. She works as a freelance marketer, supporting a wide range small businesses, and as a trainer, supporting Apprentices and others through their marketing qualifications.VenueThe Dr Peter Centre is an excellent, accessible community facility in the heart of Romsey. There is parking on site or it is a short walk away from Romsey bus and rail stations. A map and directions will be supplied when your booking is confirmed.Housekeeping notesTea, coffee, squash and biscuits will be provided but please bring a packed lunch (it may be a working lunch as there is lots to cover).Payment Terms/Cancellation/Data ProtectionAdvance payment is required to secure your place on this course. We can accept cash, cheque or a BACS transfer; please state your preference when booking and the appropriate details will be supplied. An invoice and receipt will be given. VAT is not chargeable.If you need to cancel your place, a full refund will be given if cancelling up to 15 working days prior to the date of the course. If you cancel later than this, we can only offer a refund if we are able to fill your place. Places are transferable.Personal details are only collected for the purposes of arranging this course. They will not be shared with any third parties and will not be used for marketing purposes without specific consent.

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