Marketing your way out of the crisis

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Marketing Your way out of a Crisis WebinarIn the webinar we’ll be looking at the current economic situation due to COVID-19 and what will happen in the coming months. Compelling proof shows us that now is the time, more than ever before, to increase your marketing spend in the effective channels in order to help your business recover during the current economic crisis.There are some great case studies in the talk including Kellogg’s, Amazon, McDonald’s and Toyota that show how different, well-known businesses have handled historical recessions and the results of their choices.The talk also includes a case study of a Trustist client from the first lockdown that shows how businesses can use their reviews to maintain their online reputation even whilst they were unable to operate, and how this eventually lead to even more benefits when restrictions were lifted.How to build a scalable lead generation machine through Facebook &amp; Instagram advertising With Facebook being the most popular social media platform on the planet, it is clear to see why businesses are using highly targeted Facebook advertising as a means to reach their desired target audience. This webinar will show you how to set up and create Facebook adverts to do just that. Social media is one of the most important advertising tools that a business can use. More than 80% of internet users use Facebook, and this doesn’t taper off as audiences get older, as 65% of internet users over 65 have and use a Facebook account. 88% of people aged 18 – 29 are thought to use some sort of social media, with the top sites being Youtube, Facebook, Snapchat and Instagram. Why choose Facebook for your social media advertising?Facebook is a trusted sourceMost internet users will head to Facebook to find out more about a company before they look for the actual website. Being able to see how popular the brand is, find reviews and see which contacts of theirs are interested in it helps to legitimise the business in the mind of the consumer. Ability to reach a specific target audienceWith Facebook, you are able to target your audience by more than age, interests and behaviour. You are able to create a smaller targeted group with factors including location, favourite music, shops that they love and what they are buying there. This helps companies to aim content at specific groups who are most likely to be interested in their product. Better tracking of advertising successFacebook allows you to record the reach of your advertising, as well as clicks, ‘likes’ and conversations about your brand (who is talking about you online and what they are saying). All you need to do is choose which tools you need to track the information that you want to gather. For example, a custom audience pixel tracks visits and page views, whilst a conversion pixel reports on sign-ups and sales. What will I learn?You will have a greater understanding of Facebook advertising, know how to set up and create the perfect campaign for your business and know exactly what to look for in terms of monitoring and improving upon your efforts. Essentially, answering the question, how do I get a great ROI?&#x27;Marketing your way through the Crisis&#x27; will be 1 hour long, with 40 minites of speaking from Nigel and Chris and 20 minites of Q&amp;A time. 20 mins: Nigel - Marketing your way out of the crisis (setting the scene)20 mins: Chris - Lead generation machine through Facebook/Instagram

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Marketing your way out of the crisis

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Marketing your way out of the crisis

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