Marketing: Why do it and where to start

W﻿e offer a wide range of sector specific support to ensure  that visitor economy businesses in the Peak District & Derbyshire grow and thrive.

Visit Peak District & Derbyshire

This introductory session will explain the fundamental principles of marketing a tourism business in a clear, understandable way.

Matlock Farm Park

Marketing is crucial to attract and retain customers.This introductory session will explain the fundamental principles of marketing a tourism business in a clear, understandable way.We’ll start by identifying your target customers and explain the process of converting strangers into loyal customers. Together, we’ll consider how to apply the 7Ps of marketing to your business and learn how to build a more cohesive brand. You’ll leave with clear next steps in the form of a simple marketing plan.This introductory, full-day workshop is hosted by Marketing &amp; PR Consultant, Molly Scott and is suitable for complete beginners and anyone wanting to refresh their marketing efforts.*Lunch will be provided, and you will have the opportunity to participate in an animal encounter experience if you wish to do so.

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Marketing: Why do it and where to start

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