GET GAMING 2.0

Join us for the morning on October 1st, 9-12pm, as the Arena Gaming Team tackles what’s next for the Gaming category, brands and media specialists.

Teaming up with our partners at IGN, here's a first look at the topics we'll be unpacking on the morning:

• Pixels & Perception: Will cross platform exclusivity remain a market challenge? A deep dive into our proprietary Early Warning System tool.
• Gaming's Growing, Multigenerational Audience: An explorational as to how multigenerational engagement is shaping family habits, media choices, and purchase power.
• Market Dynamics & New Realities: Are you ready for a world of licences over ownership, evolving metrics, and digital-first expectations?
• GTA 6: Leveraging our insights and knowledge from the entertainment industry, we'll weigh up whether it is a time to avoid or be even more visible.

More detail to follow soon 🕹️