Join us for the afternoon of October 1st, 3-5pm, as the Arena Gaming Team tackles what’s next for the Gaming category, brands and media specialists.
Teaming up with our partners at IGN, here's a first look at the topics we'll be unpacking:
- State Of The Gaming Market - Your need to know guide of the industry, from how much time audiences spending gaming to what a "stereotypical" gamer looks like in 2025.
- Perception of Video Games, How The industry Has Adapted - Now that the first generation of gamers are parents, how have video games evolved over time and how do teens view them now?
- Multi Generational Gaming, And How to Leverage This Shift - Is game night the new Saturday night movie and takeaway? Discover how gaming is becoming a shared ritual across generations
- Non-Endemic Entry Points - Not a Gaming brand? No problem. Smart, culturally attuned strategies can still earn you a seat at the table.
More detail to follow soon 🕹️
