Marketing Training for Founders and Intrapreneurs - Gateway 1,2, 3  Combo

Gateway Courses

Internationally acclaimed modular marketing courses for growth focussed but time poor leaders.

Like most founders you’re juggling a hundred and one things. Marketing is a must but you're not giving it the amount of time you should. Nor do you have a sufficient understanding of what it involves and what ‘good’ looks like?You want to understand the main concepts and discover new trends; not become an expert. Enough to be able to make informed decisions, form a plan, delegate appropriately and grow your business. Such knowledge will allow you to appear informed and involved in front of investors.Gateway Courses makes this happen.<blockquote>Joe Pélissier and Sam Birkett deliver their comprehensive courses online to a diverse group of marketing professionals worldwide. The course material is excellent, and their insights and tips are invaluable in helping you overcome the daily challenges of this vital role, and to become even more effective marketers. The lively classes also encourage participation, questions and collaboration via exercises in breakout rooms, giving you a chance to meet and interact with each other.</blockquote><blockquote></blockquote><blockquote>I thoroughly recommend these courses for anyone looking to deepen and refine their marketing know-how. The courses are suitable for marketers in companies small or large or for start-ups. Enjoy!</blockquote><blockquote>Andy McGarrySES SatellitesSenior Manager, Product Marketing, Space &amp; Defence</blockquote>

<h3>The Gateway Courses Approach</h3>Gateway Courses is a simple collaborative learning approach developed by international marketing and communication trainers, Joe Pélissier and Sam Birkett. It’s based on the premise that you don’t have much time for learning but when you do, you want it to be applicable and enjoyable.Via a series of 90-minute courses you can:<ol><li>Validate your understanding of what marketing is</li><li>Gain new ideas and insights</li><li>Discover applicable frameworks &amp; tools.</li></ol>Each Gateway consists of two 90-minute foundation courses delivered by Zoom from 19.00 - 20.30 GMT on two consecutive days. You can register for all three Gateways or choose the ones that are most appropriate for your needs.

Who registers for a Gateway Marketing Course?A Gateway course is for anyone who is looking to grow a business or brush up their skills. It’s also for anyone in the start-up phase, bootstrapping their way to that first sale or significant investment.If so, you want to:<ul><li>Know which aspects of marketing to focus on going forward</li><li>Pick-up invaluable marketing tips, tricks and insights</li><li>Have access to a range of useful tools, models and frameworks</li><li>Learn from case studies and discussions with other founders and intrapreneurs</li><li>Know how to draft a fast-track marketing plan</li><li>Lay the foundations for a successful and rewarding business / product launch</li><li>Be confident about discussing marketing to investors</li></ul>Depending on which Gateways you complete, you will:<ul><li>Improve your understanding of marketing, branding and what ‘good’ looks like</li><li>Help in targeting your audience correctly</li><li>Learn how to create a value proposition that will attract customers and investors</li><li>Get a handle on all the different types of content and channels out there</li><li>Know what to measure, when and how</li><li>Grow a business with a strong brand identity</li><li>Discover how to translate your vision into a deliverable marketing plan.</li></ul>As you can see, we’d like to think we know where you’re coming from!

<h3>What Founders gain from a Gateway Course about B2B Marketing</h3>Depending on which Gateways you complete, you will:<ul><li>Improve your understanding of marketing, branding and what ‘good’ looks like</li><li>Help in targeting your audience correctly</li><li>Learn how to create a value proposition that will attract customers and investors</li><li>Get a handle on all the different types of content and channels out there</li><li>Know what to measure, when and how</li><li>Grow a business with a strong brand identity</li><li>Discover how to translate your vision into a deliverable marketing plan.</li></ul>It’s all possible via a collaborative learning approach that doesn't suck up a massive amount of time.

<h3>Gateway 1: Target Audience &amp; Value Proposition</h3>In this gateway, our aim is to help you to think about the problems your product or service solves for your target audience and the steps to take to create a meaningful value proposition. <h4>Course 1: Understanding your target audience</h4><h4></h4><h4>Course 2: Designing value propositions</h4><a href="https://www.gatewaycourses.co.uk" title="https://www.gatewaycourses.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">For the full details on Gateway 1 courses visit our website</a>

<h3>Gateway 2: Content Marketing &amp; Metrics</h3>In Gateway 2 the focus is on helping you to think about the type of content that will create a demand for your products or services. You’ll consider the skills and resources your business needs and why metrics tell you which of your marketing efforts are working and which are not. <h4>Course 3: Making the most of content marketing</h4><h4>Course 4: Metrics - Understanding what to measure and why</h4><a href="https://www.gatewaycourses.co.uk" title="https://www.gatewaycourses.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">For the full details on Gateway 2 courses visit our website</a>

<h3>Gateway 3: Branding &amp; Marketing Plans</h3>Gateway 3 considers the value of having a clear brand identity as a business differentiator and how to bring your marketing objectives together with the help of the Gateway Courses Pithy Marketing Plan (PMP).<h4>Course 5: Brand &amp; Brand Identity</h4><h4>Course 6: How to write a marketing plan</h4><a href="https://www.gatewaycourses.co.uk" title="https://www.gatewaycourses.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">For the full details on Gateway 3 courses visit our website</a>

<h3>Meet Your Trainers</h3>Joe and Sam have been delivering workshops to satisfied participants since 2022.<h4>Joe Pélissier</h4>With over 30 years of experience in designing and delivering award-winning, multi-format training programmes, Joe began his career in the film industry at John Cleese’s pioneering video training company, Video Arts. Today, he mentors founders aiming to scale their businesses, as well as senior directors and business owners seeking expert guidance on marketing and communication strategies. As a sought-after course designer and facilitator, Joe has collaborated with prestigious clients such as Nespresso, Gucci, Louis Vuitton, European Commission, Sony PlayStation, Oxford University, and England Rugby.Contact: <a href="mailto:joe@gatewaycourses.co.uk" title="mailto:joe@gatewaycourses.co.uk" target="_blank" rel="nofollow noopener noreferrer">joe@gatewaycourses.co.uk</a>LinkedIn: <a href="https://www.linkedin.com/in/joe-pelissier/" title="https://www.linkedin.com/in/joe-pelissier/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/joe-pelissier/</a><h4>Sam Birkett</h4>Sam has a strong connection to education, having worked in the sector for over 20 years and being married to a nationally recognised English teacher. He previously led marketing for open enrollment programmes at the Saïd Business School, University of Oxford, before founding his own consultancy focused on executive education, innovation management, and professional services. Since then, he has collaborated with institutions like LSE, UCL, and the University of Oxford, as well as professional service and online education brands. Additionally, he runs a murder mystery business that engages participants ranging from students to chief justices, reflecting his passion for facilitation and discovery.Contact: <a href="mailto:sam@gatewaycourses.co.uk" title="mailto:sam@gatewaycourses.co.uk" target="_blank" rel="nofollow noopener noreferrer">sam@gatewaycourses.co.uk</a>LinkedIn: <a href="https://www.linkedin.com/in/sambirkett/" title="https://www.linkedin.com/in/sambirkett/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.linkedin.com/in/sambirkett/</a>

Gateway 1

Course 1 starts where all marketing must begin - the audience. Who is in your ideal target audience? What motivates them? Why will they be interested in your product or service? And how can you reach them? With this knowledge you will start to communicate in relevant and meaningful ways. 

Course 1: Understanding your target audience - Wed 19th Nov

Following your understanding of your target audience in Course 1, this session teaches how to create meaningful value propositions for your business.

Course 2: Designing value propositions - Thur 20th Nov

Gateway 2

This course teaches you how to think like a publisher when producing content and how to focus on creating content that is relevant and engaging. As digital content is so varied, we examine the skills needed to produce content consistently, tools to support content creation, including AI, and the dangers of an unrealistic content marketing plan

Course 3: Making the most of content marketing - Mon 24th Nov

Here we focus on the data that flows through your marketing efforts, the metrics. We help you build an understanding of marketing metrics, how to define data, as well as the objectives and key performance indicators that will lead to business success.

Course 4: Metrics - Understanding what to measure and why - Tue 25th Nov

Gateway 3

This course teaches you what to consider when it comes to creating a brand with a memorable and distinct personality as well as the different ways that a brand is perceived and valued.

Course 5: Brand & Brand Identity  - Wed 26th Nov

Course 6 provides you with the easy to use Pithy Marketing Plan (PMP) that you can complete immediately. Using some of the marketing topics discussed in other Gateway Courses the plan is a blueprint that covers the strategic, operational and tactical elements to help you increase a demand for your services.

Course 6: How to write a marketing plan - Thu 27th Nov

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