How do I research my market?

The Business & IP Centre Cambridgeshire supports entrepreneurs, inventors and small businesses from that first spark of inspiration to successfully launching and developing a business.The Business & IP Centre is part of theBritish Library Business & IP Centrenational network.

Business & IP Centre Cambridgeshire

Access over £5M worth of resources to help you research or better understand your market before starting or growing your business.

<h2>Overview</h2><p>A guide to using published market research sources and field research, to find the information you need on your business sector. Every business needs to understand their market. This workshop will include market size, trends, competitors, and customer attitudes. </p><p>We will take you through key information sources available for free in the Business &amp; IP Centre and elsewhere online. It will cover practical examples of finding relevant information from our databases such as Cobra, Mintel and IBIS World. As well as freely available sources on the internet.</p><p>It will also cover essential field research to complement published market research. This will help find out what your customers think about your specific product or service, including how much they are prepared to pay for it. We will look at how to engage with your customers to find out what they really think, instead of the answers they think you want to hear.</p>

<h3><strong>Session Content</strong></h3><ul><li>Why you need to do Market Research </li><li>Desk research </li><li>Different sources of information  available </li><li>Field research </li><li>Testing the market</li><li>Q&amp;A</li></ul>

<h3><strong>Speaker - Neil Infield - </strong><a href="https://www.bl.uk/business-and-ip-centre" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>British Library</strong></a></h3><p>Neil is a manager in the Business &amp; IP Centre at the British Library, where he leads a team of business and intellectual property reference specialists. The Centre provides information and advice to inventors, start-ups and growing businesses.
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Neil is a SFEDI accredited business advisor, and runs regular advice clinics. He has also delivered a range of workshops including 'How to research your market' and 'Why you need a Trade Mark.'
</p><p> Prior to joining the British Library Neil worked in the City of London for a pension fund, managing their business information services. He has spoken widely on innovation in business information. He blogs at<a href="http://www.inoutfield.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> www.inoutfield.com</a>.
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In his spare time he can be found digging his vegetable patch, or tinkering with his classic KR-1S motorbike.
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<h3><strong>Additional information</strong></h3><p>We will only contact you regarding the Business &amp; IP Centre, Cambridgeshire &amp; Peterborough and will not share your details with others unless agreed with you. You can withdraw your consent at any time by writing to us at BIPC@cambridgeshire.gov.uk and we will stop contacting you. Our Privacy Information can be found on the Cambridgeshire County Council website: <a href="https://www.cambridgeshire.gov.uk/council/data-protection-and-foi/information-and-data-sharing/privacy-statement" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.cambridgeshire.gov.uk/privacy</a></p>

How do I research my market?

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