Engaging Corporate Support for Your Charity (WATCH NOW)

Please note: This is not a live event. This is a recorded workshop that ticket holders can watch immediately and return to as often as they like. The date/time shown reflects the final date the recording will be available to view. Access instructions are included in your order confirmation and summarised at the bottom of this page.

BUILDING CORPORATE SUPPORT — BEYOND JUST ASKING FOR MONEY

A practical workshop for charities that want to work more effectively with businesses and build partnerships that genuinely add value.

Many charities recognise the potential of corporate support but feel unsure how to approach it in practice. There can be uncertainty about who to contact, what to ask for, and how to position the charity in a way that makes sense to a business — particularly without feeling overly commercial or transactional.

This workshop is designed to demystify corporate engagement. It focuses on helping charities understand how corporate support actually works, what businesses are looking for, and how to build relationships that benefit both sides — whether that support is financial, practical, or skills-based.

WHAT THIS WORKSHOP FOCUSES ON

This session takes a realistic view of corporate partnerships, grounded in how charities and businesses interact in the real world.

You’ll work through:

• Understanding the different forms of corporate support
  Looking beyond cash donations to include skills, resources, profile, and expertise.
• Identifying the right businesses to approach
  How to assess fit and focus effort where the chances of success are higher.
• Approaching corporates effectively
  Practical guidance on who to contact, how to frame conversations, and what to avoid.
• Building partnerships, not one-off asks
  Creating relationships that are mutually beneficial and sustainable over time.
• Learning from real-world examples
  Case studies showing how charities of different sizes have successfully engaged corporate supporters.

The emphasis throughout is on credibility, alignment and long-term value, rather than short-term wins.

WHO THIS WORKSHOP IS FOR

This workshop is particularly suited to:

• Charity leaders and managers
• Fundraising and development staff
• Trustees involved in growth or partnerships
• Volunteers supporting fundraising or corporate engagement

No prior experience in corporate fundraising is required.

HOW THIS WORKS

This workshop has been pre-recorded.

Once you purchase a ticket, you can access the recording immediately via the Online Event Page. You can also use the “View Links” button on your e-ticket to reach the same page. The workshop remains available to watch until the event’s listed closing date.

Ticket sales close 48 hours before the workshop closes to ensure ticket holders have time to watch.

For questions about this event, please email: events@thirdsectornetwork.co.uk

Call Third Sector Network on: 01509 731 971