Practical Uses of AI: Marketing Without the Existential Dread

This is a practical workshop where you'll learn what tools to start with and how to avoid common mistakes with AI in day-to-day work.

PLEASE NOTE THIS IS AN ONLINE EVENT DELIVERED VIA ZOOM

About the speaker

Iain Morrison FCIPD is a tech-focused people and business coach. He helps organisations and entrepreneurs use AI without losing their heads.

He's a Chartered Fellow of the CIPD and founder of Enlightened People. He runs practical AI workshops and training sessions, and advises businesses on how to integrate AI.

About the workshop

Series Overview

Part two of a three part series session! You'll learn to use ChatGPT, Gemini, and Claude (free versions where possible) to handle the work that drains your time. Admin, marketing, customer comms. No technical knowledge needed. You'll leave each session with something you can use that afternoon.

Every workshop follows the same structure: pick a use-case, define your inputs, set basic guardrails, assign an owner, track one metric. Boring but effective.

Session 2: Marketing Without the Existential Dread

Writing content is painful. Especially when you've already said the same thing five different ways and still need another LinkedIn post by Thursday.

You'll map out your core message, generate a fortnight's worth of content ideas, and draft posts that don't sound like they were written by a motivational poster. Also: how to spot when AI is making claims you can't back up.

Find the final session (Customer Comms That Don't Require Being Constantly Available) here.

Find Iain online

https://www.enlightenedpeople.co.uk/

About us

TownSq Spaces is a certified B Corp with a reputation as a leader in helping entrepreneurs thrive - through a mix of in-person and online activities, consistently delivering impactful results.

We operate a growing network of coworking spaces, home to over 1,000 members, fostering thriving entrepreneurial communities across the UK. Head to TownSq.co.uk to find out more about what we do.

Need a hand?

Contact us on workshops@townsq.co.uk