Confidently selling mentoring at its true value

Driving Business Growth through Professional MentoringAs the professional body for business mentoring, the Association of Business Mentors (ABM) drives business growth and wellbeing through membership, training and research. We support professional mentors in delivering highly impactful mentoring to businesses of all shapes and sizes. We also connect businesses with experienced mentors.Whether you are at the beginning of your mentoring journey or are seeking a professional business mentor, we are here to guide you to success.

Association of Business Mentors (ABM)

Come and join us at this event where we explore one of the challenges many of us face running our mentoring practices - converting clients

When we present ourselves as Professional Business Mentors and talk about our services and our price points how do we get our clients to buy - and not take a sharp intake of breath at the investment required. Even worse, ghost us. Mentoring is a skilled profession and our rates reflect our skills, years of experience and the value we provide. How do we demonstrate the value and convert clients and prospects. Many of us volunteer our time for free (such as volunteering on the HtG scheme) and one of the most common themes that arise from this is how to continue the relationship on a commercial basis. We are delighted to welcome ABM member Chris Davies to facilitate this workshop, who will take us through: 🔹Some of the key reasons potential clients do not engage further with us🔹Suggestions on how to deal with these situations🔹3 disciplines we can all takeaway and put into practice Chris is an experienced Business Mentor and Sales Leader who understands the specific frustration of the 'eternal prospect' i.e. those who happily accept free consultancy but hesitate to commit to a commercial relationship. He also recognises the anxiety faced by those building a new practice, where the fear of stating a realistic price and receiving a 'sharp intake of breath' can prevent a passion for mentoring from becoming a sustainable career. Drawing on an award-winning 30-year background in sales for global giants like IBM, NEC, and Toshiba, Chris has spent the last 13 years running his own coaching business and residential retreat in Snowdonia. He has successfully bridged the gap between the corporate world and the reality of the independent mentor. He joins us to share specific disciplines that can prevent 'ghosting' and suggest ways to ensure you get paid for your value, not just your time.

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