An immersive pop-up journey through Saudi Arabia’s regions, culture, and future vision, set in the heart of London.
A Journey Through Saudi Arabia is an immersive pop-up experience inviting guests to explore the Kingdom through culture, design, and storytelling.
Set in the heart of Mayfair, the experience unfolds as a guided journey across five destinations — Diriyah, AlUla, Jeddah, the Red Sea, and Riyadh — each brought to life through curated environments, sensory moments, and visually striking set pieces.
Guests can explore at their own pace while moving through the different zones, capturing moments and discovering Saudi Arabia’s heritage, creativity, and future vision.
An immersive pop-up journey through Saudi Arabia’s regions, culture, and future vision, set in the heart of London.
A Journey Through Saudi Arabia is an immersive pop-up experience inviting guests to explore the Kingdom through culture, design, and storytelling.
Set in the heart of Mayfair, the experience unfolds as a guided journey across five destinations — Diriyah, AlUla, Jeddah, the Red Sea, and Riyadh — each brought to life through curated environments, sensory moments, and visually striking set pieces.
Guests can explore at their own pace while moving through the different zones, capturing moments and discovering Saudi Arabia’s heritage, creativity, and future vision.
Good to know
Highlights
- In person
Location
31 St George St
31 Saint George Street
London W1S
How do you want to get there?
